Saturday 21 Dec 2024
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Bukit Bintang, situated at the heart of Kuala Lumpur, has emerged as a vibrant commercial and social hub, attracting both locals and tourists alike. At the center of this bustling district shines Bukit Bintang City Centre (BBCC), a 19.4-acre integrated development reshaping the city's skyline and positioning itself as a landmark within Kuala Lumpur's Golden Triangle.

Developed by BBCC Development Sdn Bhd, the consortium includes UDA Holdings Bhd, Eco World Development Group Bhd and the Employees Provident Fund Board. BBCC is strategically located, marking the centroid of the Greater KL area, amidst iconic developments like Petronas' KLCC, Tun Razak Exchange (TRX), PNB Merdeka 118 and Bandar Malaysia.

BBCC is a transit-oriented integrated development featuring premium offices, residences, hotel, a retail mall and an entertainment hub. Notably, the Mitsui LaLaport Shopping Park BBCC, Mitsui Fudosan's second LaLaport mall in Asia, has become a major attraction. The lifestyle mall offers a diverse range of Japanese brands and gastronomic experiences, making it a popular destination.

On the office space front, BBCC has partnered with Regus to provide fully-equipped workspaces in its GBI certified The Stride strata office tower. With its asymmetrical, trapezoid profile, The Stride is an emblem of corporate sophistication wrapped in visionary architecture. Soaring 46 levels high it offers the perfect vantage point and a prestigious business address. Equipped with state-of-the-art infrastructure that includes fibre optic Internet, 24-hour security, it offers 276 units with customisable sizes from 1,087 sq ft, for every business need.

Additionally, the Zepp KL performance hall, Sony Entertainment's second venture outside Japan, anchors the entertainment hub, offering a versatile event space for concerts and functions. Other amenities include a 12-screen cineplex by Golden Screen Cinema and a future banquet hall accommodating up to 1,200 people.

The architectural elegance of BBCC incorporates meandering greens, creating a visually and physically pleasing environment. Connectivity is enhanced with dedicated vehicular tunnels and the Hang Tuah station, a centralised transit hub providing seamless rail network access to the Klang Valley.

Drawn by the allure of BBCC, the first phase of Lucentia Residences @ BBCC sold out quickly, with Tower 1 completed and Tower 2 nearing completion. The upcoming residential offering of SWNK Houze offers modern suites with various layouts. Directly connected to the BBCC Transit Hub and a short stroll from LaLaport BBCC, SWNK Houze is strategically positioned next to the future Signature Tower, fronting BBCC's famed Gourmet Street, which offers an endless selection of F&B options.

Housed in a 30-storey tower, SWNK Houze has 441 units with eight layout options, ranging from a 463 sq ft studio unit to a 1,238 sq ft dual-key three-bedder. Upon completion, purchasers of SWNK Houze are poised to enjoy extra value from the maturity of BBCC's completed components. Residents will also benefit from an impressive range of exclusive amenities, including a lap pool and inviting BBQ areas, that cultivates a truly cosmopolitan living ambiance.

BBCC's prime location allows its inhabitants the advantage of a host of amenities ranging from financial and medical to educational and recreational, such as the Royal Selangor Golf Club, the Prince Court Medical Centre, Tung Shin Hospital and the Alice Smith International School.

As the development continues to reshape Kuala Lumpur's landscape, investors and homeowners alike are presented with a unique opportunity to be part of this dynamic and strategically located urban center.

BBCC is a proud winner of The Edge Malaysia Excellence in Place Regeneration Award at The Edge Malaysia Property Excellence Awards 2023, which recognises successful catalytic projects that have rejuvenated an area. This award celebrates outstanding achievements in place regeneration, acknowledging innovative strategies and transformative e?orts that breathe new life into urban spaces.

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