SINGAPORE (March 17): StarHub on Friday opened its 58,000 sf innovation centre named Hubtricity to help accelerate service innovation and co-creation with partners and customers.

Located within STT MediaHub, the centrepiece at Hubtricity is the converged command cockpit where StarHub can monitor how its fixed, mobile and pay TV networks and services are performing and understand how customers are using and responding to its service offerings through call-centre metrics and social media analytics.

Tan Tong Hai, Chief Executive Officer of StarHub, said: “Hubtricity not only showcases our extensive connectivity and deep competency in data analytics and cyber security, but is also a co-working space for partners and start-up companies to create solutions for a Smart Nation. Currently, we are working with both local and global partners to build platforms, such as smart home, intelligent vehicles, connected buildings, virtual reality and smart retail, to meet the future needs of our customers.”

As a homegrown company, StarHub supports the nurturing of local talent and is keen to help drive the local tech start-up ecosystem. As such, Hubtricity aims to bring local technopreneurs together, who can create ideas and test out their solutions.

Shares of StarHub are up 3 Singapore cents at S$2.84.