KUALA LUMPUR (March 3): Pecca Group Bhd (KL:PECCA) is exploring a potential joint venture (JV) with Zhejiang Tenchen Controls Co Ltd, a Shanghai Stock Exchange-listed seat supplier for the innovation, development, and production of seats and accessories for the automotive sector.

In a statement, the group said both parties inked a memorandum of understanding outlining the intention for the JV, which will combine Pecca’s and Zhejiang Tenchen’s strengths to serve the local passenger vehicles market with high-quality seating solutions.

"Pecca offers knowledge of the Malaysian automotive market, relationships with industry players, and expertise in navigating regulatory processes, while Zhejiang Tenchen contributes world-class expertise in design and manufacturing of advanced seating solutions. 

"The partnership will enable Pecca to expand its product portfolio, and move up the value chain by offering complete seating solutions, including seat assembly and upholstery for passenger vehicles, child safety, and commercial vehicles," it said. 

Pecca executive director Hugo Teoh Zi Yi said the partnership will unlock exciting new opportunities for the group's growth, while advancing its technological advancement.

"By integrating Zhejiang Tenchen’s advanced technologies and design expertise with our manufacturing capabilities, we are poised to offer innovative and high-quality seating solutions that meet global standards, including assembly for major brands," he said. 

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