Buying a TV today can be a daunting task. After all, consumers are overwhelmed with choice, with varied models featuring different technologies, features and functionalities. But a TV is not just a considerable purchase for the home, it is also an important one for the household.

In the past, a TV served as a conduit for entertainment. Today, though, thanks to the evolving needs of consumers, it is more than just for watching your favourite shows and movies. It serves as an all-round entertainment tool for a diverse range of interests, ranging from streaming to gaming.

Catering for the diverse needs of today's users, LG has consistently been at the forefront of developing new technologies for its range of TVs. The world's leading OLED TV brand for the past nine consecutive years has now brought its latest SELF-LIT TV line-up to Malaysia.

Designed for a new generation of consumers, LG's new 4K Smart SELF-LIT OLED TV features self-lit pixels that turn on and off to enhance the viewing experience. Combined with a more advanced processor, the new range of TVs delivers even brighter colours while maintaining the perfect black and infinite contrast.

The LG 4K Smart SELF-LIT OLED TV features a sleeker, slimmer bezel, complementing any living space. Offering the widest range of models ever, the LG OLED evo TVs are available in sizes ranging from 48" to 88". To ensure they fit into the lifestyles of consumers as well as their living spaces, each LG 4K Smart SELF-LIT OLED TV can be wall-mounted or supported by a gallery stand, making it the perfect addition to a den, living room or bedroom.

For immersive viewing, the LG 4K Smart SELF-LIT OLED TV is equipped with Dolby Vision IQ, which intelligently adjusts picture settings based on content genre and ambient surroundings. Viewers not only benefit from a sharper picture but also enhanced sound thanks to multi-dimensional surround sound delivered by Dolby Atmos. This powerful combination produces breathtaking cinematic results for the ultimate viewing experience.

The TV is also perfect for sporting viewing needs. From football to motor racing and more, the TV reduces motion blur to deliver smoother action with subtle details for a more realistic sport and clearer viewing experience.

When it comes to gaming, users benefit from a 0.1ms response time and an impressive 120Hz refresh rate with support for VRR, ALLM and eARC that meets the latest HDMI 2.1 specifications. This results in swifter responses for fast-moving content in higher resolution, along with smooth, synchronised graphics, delivering lifelike experiences for more sophisticated gaming.

Best of all, each LG 4K Smart SELF-LIT OLED TV is easy on the eyes. Certified as flicker-free, with low blue light displays and discomfort glare-free displays by international agencies TÜV Rheinland and Underwriter Laboratories (UL), they afford enhanced eye comfort. This means extended viewing time for your favourite shows.

To find out more about LG's SELF-LIT new OLED TVs, visit LG's official website. Additionally, from now until 17 November 2022, enjoy a Touch ‘n Go e-Wallet credit cashback of up to RM2,700. Terms & Conditions apply. Learn more