Sunway Belfield Residence to be launched this quarter
29 Jan 2021, 04:00 pm
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An artist’s impression of the entrance and exit of the development (Photo by Sunway Bhd)

This article first appeared in City & Country, The Edge Malaysia Weekly on January 18, 2021 - January 24, 2021

Sunway Bhd plans to unveil Sunway Belfield Residence in Jalan Belfield, Kuala Lumpur, this quarter. The RM1 billion development will comprise three blocks — Towers A, B and C — with a total of 1,330 serviced apartments on a 4.53-acre parcel, says Chong Sau Min, executive director of the group’s central region property development division.

Chong: All units will have either a semidee or bungalow layout for better ventilation and privacy (Photo by Sunway Bhd)

Towers A and B, which will have 54 storeys and 440 units each, will come under Phase 1, with Tower A to be launched this quarter. The 55-storey Tower C will have 450 units and will be launched at a later date, depending on the take-up of Towers A and B.

There will be five layouts for the units: 788 sq ft (two bedrooms and two bathrooms); 1,035 sq ft (three bedrooms and two bathrooms); 1,118 sq ft (three bedrooms and two bathrooms); 1,148 sq ft (three bedrooms and three bathrooms); and 1,337 sq ft (four bedrooms and three bathrooms).

The units will come with two parking bays each, except for the 788 sq ft units, which will have one parking lot each. All units will be furnished with a digital lockset, kitchen cabinets and air conditioners in the dining room, living room and bedrooms. The kitchen will be fitted with an oven, hob and hood.

The RM1 billion Sunway Belfield Residence will comprise three blocks, with Tower A to be unveiled this quarter (Photo by Sunway Bhd)

“Our units cater for families and they will have dry and wet kitchens,” says Chong, adding that it is rare for units of these sizes in the city centre to be priced from RM590,000, or an average of RM720 psf. “All units will have either a semidee or bungalow layout for better ventilation and privacy, and each floor will have 10 units. It is a purely residential development and the investment value is good.

“So far, we have received more than 7,000 registrations and we are arranging for the registrants to come to the sales gallery to see the show unit while adhering to the Covid-19 SOP. It is a freehold development with a KL address. While it is in the city centre, it is in a quiet enclave surrounded by lush greenery,” he adds.

Located 400m from the Maharajalela monorail station, the development is located close to various amenities and points of interest such as the Zhongshan Building, Petaling Street and PNB118. It is also near schools such as SJK (C) Kuen Cheng 1, Alice Smith School and Taylor’s International School Kuala Lumpur.

The facilities for the towers will be located on Levels 8 and 8a as well as on the rooftop, and will include an infinity pool, a reading terrace, a herb and spice garden, a children’s playground, an outdoor trampoline, a gymnasium, a co-working space, a sky deck and a sky barbecue terrace.

The facilities will include a co-working space (Photo by Sunway Bhd)

Sunway Belfield Residence has been awarded the Gold rating by GreenRE (residential). It is scheduled to be completed by 2024.

Chong says the development is targeted at investors, business owners, owner-occupiers, first-time homebuyers, young families that want to reside closer to their extended families, and those working around the area and in Kuala Lumpur. It is perfect for those who seek a vibrant urban lifestyle as well as multigenerational living, he adds.

The developer is targeting mostly Malaysians for Tower A, Chong says. Tower B, which will be launched at a later date, is targeted at expatriates and the units will come with different furnishing.

A children’s playground will also be provided (Photo by Sunway Bhd)

“We have been contemplating the timing to launch because of Covid-19, but we see it as an opportunity for us, too, owing to the pent-up demand, as other developers are not launching projects. At the end of the day, property is still a good investment and hedge against inflation, especially with a good piece of property in a good location,” he says.

“Most banks are very cautious when giving out loans, so Sunway is offering guaranteed loans to buyers. We are also offering an instalment scheme to those who cannot get the loan ratio they want for the differential sum. People are still buying but they are more selective now, and they are mostly homebuyers rather than investors.”

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