KUALA LUMPUR (April 27): Malaysia-based Malindo Airways Sdn Bhd is now officially known as Batik Air. The rebranding is in line with its Indonesian parent Lion Group’s goal to establish a common identity for full service airlines within the group.

The Civil Aviation Authority of Malaysia has granted a new air operator's certificate (AOC) to Malindo Air to do business as Batik Air effective Thursday (April 28).

"With this approval in place, Batik Air will now be able to conduct improved business for seamless transfers, leveraging Kuala Lumpur International Airport as a transit hub for Lion Group of airlines," the airline said in a statement on Wednesday (April 27). Lion Group's airlines include Malindo Air, Lion Air, Batik Air, Wings Air and Thai Lion Air.

"With the rebranding exercise and the reopening of the borders taking place in the region, we are very excited for the opportunities presented to us for the potential growth of our airline and with the new brand, we will be able to offer fresh and new services," said its chief executive officer Captain Mushafiz Mustafa Bakri.

He said the rebranding exercise will be conducted in phases and passengers and partners will be communicated progressively during the rollout.

Batik Air is reportedly taking delivery of 10 units of Boeing 737 MAX from Lion Group from this year.