KUALA LUMPUR (May 3): Guardian Health and Beauty Sdn Bhd has appointed Soren Lauridsen as its new chief executive officer with effect from May 1, following the retirement of Peter J. Dove.
Prior to this appointment, Lauridsen served with the AJE Group, the manufacturer and distributor of Big Cola and other beverages.
“Joining us from the AJE Group where he was the regional director of Asia and managing director of Thailand, his vast experience in South East Asia and in-depth knowledge in consumer related businesses will prove to be a valuable asset to Guardian Malaysia,” Guardian said in a media release.
Lauridsen, who was born and bred in Denmark, has also taken on different senior management roles in the past decades, covering mainly Unilever Food and Carlsberg Breweries.
Part of Hong Kong-listed Dairy Farm International Ltd, Guardian is the largest pharmacy, health and beauty retail chain in the country.