KUCHING (Nov 15): Parti Pesaka Bumiputera Bersatu (PBB) must move beyond conventional campaigning and embrace digital technology and artificial intelligence (AI) to meet the challenges of today's political landscape, its senior vice president Datuk Seri Fadillah Yusof said

He said the spread of fake news, manipulated images and AI-generated videos designed to appear authentic made digital literacy essential, particularly among young party leaders, to ensure the party's message was communicated effectively.

“Campaigning should not be limited to youths putting up posters or women going door to door. Face-to-face engagement remains important, but we must also ensure that our messages are widely shared on social media.

“Otherwise, others will use these platforms to portray us in a negative light. They can use our voices, faces and bodies in videos, even though the content does not represent us. If we want a convincing victory, we must be prepared to meet this challenge,” he said at the PBB Southern Zone Special Convention here on Sunday.

Fadillah, who is also the organising committee chairman for the convention, called on the party's machinery to work together to safeguard political stability and secure a strong victory for Gabungan Parti Sarawak (GPS) in the upcoming 13th Sarawak state election.

GPS comprises PBB, the Sarawak United Peoples' Party (SUPP), Parti Rakyat Sarawak (PRS) and the Progressive Democratic Party (PDP).

The Election Commission (EC) has set Dec 12 for polling, with nomination day on Nov 28 and early voting on Dec 8.

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