PETALING JAYA (Nov 14): Avaland Bhd (KL:AVALAND), the Malaysian subsidiary of Philippine property developer Ayala Land Inc, launched the RM400 million Accent Petaling Jaya in Section 13 at its sales gallery on Nov 14.
The 37-storey serviced condominium, which has achieved a 60% take-up rate since sales opened on Sept 1, marks the debut of Avaland’s new mid-to-high-end Accent series.
“Accent is unique as we have adopted some of its features from our Aetas series. So, it is very low density. We do not go for maximisation but comfort for this setting,” Avaland chief operating officer Aw Sei Cheh said at the launch.
He explained that Avaland structures its portfolio across three business units: luxury (AVA Luxe and Aetas series), affordable and landed (AVA Ria), and prime mid-to-high-end (Amica, Alora, Alira, and Accent).
Located on a 2.17-acre site acquired from Tan Chong Motor Holdings Bhd (KL:TCHONG) in January 2025, the project features five layouts ranging from 1,165 to 1,880 sq ft. To maintain low density, each floor houses eight units, whereby all are equipped with private lift entrances.
The development will also include seven ground-floor retail units, which Avaland will manage for the first two years.
Other facilities include a car-wash bay, residents’ lounge, co-working lounge, children’s learning hub, launderette, bus stop, garden, outdoor fitness and reflexology deck, toddler play garden, racquet court, garden pavilion, games court, barbecue terrace, 25m lap pool, pool and family wading pool, karaoke lounge, gymnasium, yoga and Pilates studio and poolside kitchen and lounge, rooftop deck and herb garden.
With a focus on the mid-to-high-end and high-end segments, Avaland has planned launches of RM1 billion in gross development value (GDV) this year. Next, Aetas Taman Desa is slated for launch by the end of this year.
For 2027, the group is targeting RM1.3 billion in GDV across three new launches, including its investment development, Artisan, in the second quarter of 2027 (2Q2027).
Other upcoming launches in the group’s pipeline include Meria @ Cybersouth — Avaland’s partnership with Mydin — and Casa Embun, both under the AVA Ria series.
Avaland expects to hand over Alora Residences, the first phase of its four-phase Avenue 25 integrated development, in 4Q2027.
Scheduled for 2028 is the handover of the fully sold Aetas Seputeh, where construction is nearly completed, as well as the launch of a new Aetas project on a 1.9-acre site in Taman U-Thant purchased from Tong Ah Company Sdn Bhd.
Looking ahead, Aw said Avaland will continue to look for land bank expansion, keeping its primary focus on the Klang Valley while remaining open to strong opportunities in other areas.