This article first appeared in City & Country, The Edge Malaysia Weekly on November 2, 2026 - November 8, 2026

Paramount Property Sdn Bhd, the property arm of Paramount Corp Bhd (KL:PARAMON), exceeded RM1 billion in property sales in FY2025, marking the fourth consecutive year it has crossed the benchmark. The developer is now looking to sustain that performance with a series of launches, including Sejati by the Lake in Shah Alam, Selangor, and The Ashbourne in Jalan Ampang, Kuala Lumpur.

The RM1 billion sales mark has become a benchmark for the developer, says deputy group CEO Beh Chun Chong. While the group had limited new launches in the first half of 2026, several existing projects continued to contribute to sales, with new projects scheduled for the remainder of the year and into 2027.

“For 2025, this is already consecutively the fourth year that we go beyond RM1 billion sales. So RM1 billion has now become our benchmark already,” says Beh.

For 2026, the group’s launch activity is set to pick up with Sejati by the Lake, its first project under the Sejati brand in Shah Alam, and The Ashbourne, which is expected to be launched towards the end of the year.

The first half of the year was relatively quiet in terms of new launches, although Paramount continued selling from its existing portfolio. These include The Atera 2 in Petaling Jaya, Greenwoods in Salak Perdana, the final phase of Sejati Residences 4 in Cyberjaya in Selangor and projects in Penang, Sungai Petani, Kedah, and Batu Kawan, Penang mainland. Berkeley Uptown in Klang, Selangor, is also among the ongoing developments.

Sejati by the Lake represents a new location for Paramount and the first time the Sejati brand is being taken outside Cyberjaya, Beh says.

The brand has previously been used for Sejati, Sejati Lakeside 2 and Sejati Residences 4 in Cyberjaya. According to Beh, the group believes it has established a formula for the Sejati brand and is now applying it to a new location.

“This is the first time Paramount is coming into this section of Shah Alam and also this is the very first time the Sejati brand is going out of Cyberjaya,” he says.

The project will comprise 252 double-storey strata landed homes on 19 acres of land. The homes will have four bedrooms and four bathrooms, with a built-up area of 1,885 sq ft and a typical lot size of 20ft by 65ft.

The intermediate units are priced from RM850,000 while the project has a gross development value of about RM236 million.

Paramount is targeting first-time homebuyers as well as couples looking to downsize. Beh says the project is intended primarily for owner-occupiers rather than investors.

The Sejati concept is centred on what Beh describes as a family-centric layout, with usable living spaces and decent-sized bedrooms and kitchens. Landscaping is another element associated with the brand.

In Cyberjaya, a significant proportion of Sejati developments comprise green areas. At Sejati by the Lake, 4.3 acres of the 19-acre development will be allocated to green and recreational areas.

But the main attraction of the site is outside the development itself, says Beh. About 100m from Sejati by the Lake is a 16-acre lake park that is already fully established.

The park forms part of the existing Cahaya SPK township, which was developed about 17 years ago. The fact that the park is already mature was one of the factors Paramount identified when assessing the site.

“For us, this is not a challenge; it is actually an opportunity. If today we buy a greenfield 500-acre land, we launch our Phase 1 or even our Phase 2 or Phase 3. When we hand over Phase 1 to the buyers, if we are going to do a similar central lake park, they still cannot enjoy it. They may need to wait until maybe five or six years later,” he says.

“Everything is ready. So our buyers just need to wait for us to build the houses, two over years, then when they collect keys, they can immediately enjoy the surroundings already.”

Within the 19-acre development itself, Paramount will provide another four acres of green and recreational space, together with a clubhouse and jogging tracks.

The clubhouse will function as a community centre for events and gatherings and will include indoor recreational facilities. Outdoor facilities include children’s play equipment, an outdoor gym and a rock-climbing feature that makes use of the site’s terrain.

The houses will also be electric vehicle (EV) charger ready while provision will be made for the installation of solar panels.

To recap, Paramount finalised the cash acquisition of 48.489 acres of residential leasehold land in Cahaya SPK from township master developer SJ Properties Sdn Bhd for RM113.5 million.

The first parcel, covering about 19.3 acres, will be developed as Sejati by the Lake. The second parcel will form the next phase and is expected to comprise landed homes and potentially a low-rise component. The third parcel, covering about two acres, is earmarked for the Rumah Selangorku affordable housing component.

Beh says Paramount sees the acquisition as an opportunity to apply its experience in urban regeneration and complete the development of the township.

“This is also a very good opportunity for us to come in using our experience in urban regeneration to inject another new life into this 17-year-old township,” he says.

He adds that the original developer had already put considerable effort into the master plan, landscaping and green areas.

“They have put in quite a lot of effort in terms of the master plan, the landscape and the green. We are here to just finish it, to provide a new life to the whole township.”

The first phase is expected to be launched in the first quarter of 2027, subject to the necessary approvals, with completion targeted towards the end of 2029. The project is being developed as strata-landed housing.

The developer has no immediate plans for the parcel on which the township’s former clubhouse stands. The clubhouse is currently being used as a show gallery.

In addition to Sejati by the Lake, Paramount also plans to unveil The Ashbourne in Jalan Ampang by the end of this year. The land was acquired from IOI Properties Group Bhd (KL:IOIPG) earlier this year.

The sales gallery is nearing completion, with the group preparing to begin the next stage of marketing for the project.

Beh describes The Ashbourne as a significant upcoming project for the group but details of the development have yet to be disclosed.

Despite the launches ahead, Paramount remains cautious about the property market over the next 12 months. Beh points to uncertainty arising from global economic conditions, trade tensions and geopolitics.

“Still, I don’t think it will be an uptake. Still very cautious,” he says when asked about the market outlook.

That caution is reflected in the group’s approach to its launch programme, with projects being brought forward at different stages rather than relying on a single major launch. The developer’s two upcoming projects also illustrate the different opportunities it pursues — from urban regeneration and landed housing in Shah Alam to a new development in Jalan Ampang.

With the RM1 billion sales benchmark achieved for a fourth consecutive year in 2025, Paramount is now entering its next cycle with a mix of ongoing projects and new developments in the pipeline.

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