This article first appeared in City & Country, The Edge Malaysia Weekly on September 14, 2026 - September 20, 2026

Masteron Sdn Bhd’s KR7 Residences Tower A in Taman Mas Puchong and Astra Residence in Taman Puchong Prima have achieved a take-up rate of 90%.

KR7 Residences Tower A, launched in December 2021, is one of two towers on a 3.12-acre development. The towers have a combined gross development value (GDV) of RM226 million. Tower B was launched in May this year.

Astra Residence is the third of four towers at the 7.93-acre Aurora Residence in Masteron’s 155-acre The Lakeside township development. The third tower, which has a GDV of RM187 million, was launched in December 2023 while the fourth tower — Astra 2 — was launched in August this year.

KR7 stands for Koi Residence 7, the seventh development in Masteron’s Koi series in Puchong, following Koi Kinrara, Koi Tropika, Koi Boulevard, Koi Legian, Koi Prima and Koi Suites.

“The Koi series has grown up alongside Puchong. When we started, much of this area was still developing. Over the years, we have delivered thousands of homes here and watched the neighbourhood mature around them, so keeping the Koi name was a deliberate decision. It signals to buyers that this is the same team, same standards and the same long-term commitment to Puchong they already know,” says Masteron director Choy Kin Mann.

KR7 Residences is a two-tower development with six commercial lots. The 33-storey Tower A was completed in December 2025 and vacant possession has been delivered. Priced from RM440,000 to RM603,000, the 269 units have built-ups of 753 to 889 sq ft, with 104 units having a balcony.

“We could have moved the tower faster by pricing more aggressively at launch but we chose not to. Our view is that if a development sells out very quickly, it usually means it was underpriced. We would rather release stock progressively and let the pricing move upwards as the project proves itself. The buyers who bought at the start of Tower A are the ones who have benefited most from that,” says Choy.

“The trade-off is a longer sales cycle, and we accept that. It is a different model from clearing inventory at a discount, which protects the developer’s cash flow but does very little for the people who already own a unit there.”

According to him, the majority of the purchasers are first-home buyers and young families from Puchong, Subang Jaya, Klang and the surrounding areas, most of whom are owner-occupiers. A large proportion already know of Masteron through its earlier Koi developments.

The developer launched the 33-storey KR7 Residences Tower B in May.

“Tower B has 215 units, with only eight units per floor, and two parking bays per unit — deliberately low density for this price point, where the norm is considerably higher,” says Choy.

Priced from RM453,000 to RM617,000, the units come in four sizes: 753, 796, 850 and 893 sq ft. The 796 and 893 sq ft units come with a full balcony, while the 753 and 850 sq ft units have a Juliet balcony.

“During the Tower A sales process, buyers kept asking us about outdoor spaces. We then saw it confirmed in the sales data — the units with a balcony in Tower A consistently moved faster than those without one,” says Choy.

The towers will share a facilities podium on Level 6, which will feature a basketball half court, open-air cinema, playroom, games room, media room, yoga room, aerobics room, cafeteria, co-working space and a pool pavilion with an extended dining cafeteria.

The completed Tower A allows prospective buyers of Tower B to walk through the development to get a feel for the project, he says.

The commercial lots at KR7 Residences are not for sale. Masteron is retaining them as long-term investment properties to manage the tenant mix.

“By holding them, we can build a mix that genuinely serves the community and manage them over the long term,” says Choy.

In Taman Puchong Prima, The Lakeside township includes Tower A and Tower B in Aurora Residence which were completed in 2017. 

The third tower, the 33-storey Astra Residence, has achieved a take-up rate of 90% since its launch in December 2023 and is slated for completion in 1Q2027. Priced from RM311,600 to RM788,200, the 364 units come in five built-ups: 570, 753, 893, 1,163 and 1,238 sq ft.

“We put [the sales response] down to the range of unit sizes, the efficiency of the layouts and the confidence that comes from an established neighbouring community. [Those looking at Astra Residence] were not buying into an unknown location as Aurora Residence Tower A and Tower B were already there and occupied,” says Choy.

The fourth tower, called Astra 2, was launched in August. The 33-storey building, with a GDV of RM202 million, comprises 364 units that come in four built-ups: 570, 753, 893 and 1,238 sq ft. The prices range from RM324,100 to RM814,500.

The four towers will be connected via a shared 5.49-acre facilities podium on Level 5. 

According to Choy, it is too early for a meaningful take-up figure. “[Astra Residence’s] take-up gives Astra 2 a solid foundation, but buyers today have plenty of options and are taking their time to compare products, and that is not something we are trying to rush,” he says.

Upcoming facilities on Level 5 of the development will be shared with the existing residents of Aurora Residence and will comprise an infinity pool, wading pool, glasshouse, pool pavilion, timber deck, bird cage shelter, tree house, playground, Jacuzzi, barbecue pit, herb garden, viewing deck, parcourse and reflexology path.

Residents will be able to enjoy the offerings in The Lakeside township, which includes a central lake and a multi-component leisure park called Starvalley, which is operated by Stellar Group.

Starvalley will comprise a mini zoo, playland, event space, barbecue restaurant, Serene & Stellar Cafe and a glamping site with lake-facing campsites. Launched last month, the park is partially open, with more attractions expected to come on stream.

Wakeboarding on the lake and the glamping site are currently running and open to residents and the public. A horse paddock is expected to open in the fourth quarter of 2027.

Lifestyle components are something that buyers continue to prioritise, says Choy, adding that placemaking should be done at the beginning of a township’s development.

“[Buyers] need to be able to see themselves living in a community that fits their lifestyle needs. Starvalley, the lake activities are all open now in a township that is still being built, because we do not think placemaking is something you add at the end,” he explains.

Choy points to Sunway City Kuala Lumpur and Gamuda Cove as examples of developments that drew people in before the housing was completed. He says Masteron is “applying the same principle on [its] own scale”.

Save by subscribing to us for your print and/or digital copy.

P/S: The Edge is also available on Apple's App Store and Android's Google Play.