This article first appeared in City & Country, The Edge Malaysia Weekly on August 17, 2026 - August 23, 2026

Radium Development Bhd (KL:RADIUM) is looking to soft launch Radium Evara in Kepong, Kuala Lumpur, by September. The high-rise residential project with a gross development value of RM435 million will comprise 797 units across two towers. One 36-storey tower will comprise 558 units offered for sale on the open market, with built-up areas ranging from 950 to 1,250 sq ft. The units will be priced from RM580,000. Meanwhile, the second 20-storey tower will comprise 239 units under the Rumah Mampu Milik scheme, with a built-up area of 800 sq ft and a selling price of RM300,000.

Radium group managing director Datuk Gary Gan Kah Siong says the company is targeting first-time homebuyers, young professionals, upgraders and families who are familiar with Kepong and prefer to remain close to their communities. The development is positioned primarily as an owner-occupier product rather than one driven by investors.

“We don’t foresee this development as an investor-profile development. We carried out our target demographic study and crafted sizes that are really suitable for this development,” he says.

Meanwhile, Radium chief marketing officer Kenneth Khoo says the development is also aimed at those who want to continue living in Kepong because they grew up there, adding that the larger layouts are intended to accommodate households through the stages of family life.

Khoo explains that the unit layouts were designed to support buyers through different stages of life, from their first home purchase to raising a family.

“Radium Evara aspires to give buyers the feeling that they can live here for more than 10 years rather than seeing it as a short-term stay.

“Smaller units can only cater to small families. When you have a second or third kid, you might have to find a place to shift. Whereas for Radium Evara, it is positioned in such a way that we support buyers through different stages of life, at least until the kids grow into teenagers,” Khoo explains.

The approach also ties into the developer’s decision to prioritise practical layouts and location. By remaining in Kepong, purchasers who have existing connections to the area can continue to access established schools, amenities and family support networks without having to relocate to newer townships further away from the city.

The development is expected to be completed by 2030. The site is currently undergoing earthworks and piling works. Facilities will include a multipurpose hall, garden, basketball court, gymnasium, swimming pool, wading pool, sauna, intergenerational activity area, yoga deck, playground, pavilion and barbecue area. The estimated monthly maintenance fee, inclusive of the sinking fund, is 37 sen psf.

In terms of accessibility, the development is located along the Kuala Lumpur Middle Ring Road 2 (MRR2) and has direct access to the highway, connecting residents to key roads such as Jalan Kuching, the Duta-Ulu Kelang Expressway, KL-Karak Highway and Selayang-Kepong Highway.

As Kepong is an established township, the development is also surrounded by various amenities. It is expected to benefit from the commercial amenities at Kiara Bay, which is located across the MRR2.

Rather than building within the more congested parts of the township, Radium selected a site that offers direct access to the MRR2 while overlooking Kepong Metropolitan Park and Bukit Lagong. According to Khoo, proximity to green spaces such as Kepong Metropolitan Park and the Forest Research Institute Malaysia was considered during the land acquisition stage, reflecting the company’s broader interpretation of sustainability.

“We don’t build every development the same. We understand that this target demographic doesn’t necessarily want retail immediately downstairs because they don’t want a lot of traffic coming into their development,” Khoo says.

“What sustainability means for Radium Evara is really the well-being of the people. The location itself is close to a lake. We didn’t build the lake, but when we evaluate land during the land banking exercise, we look at what already exists around the site,” he says, adding that features such as solar panels, rainwater harvesting systems and double-glazed windows will also be incorporated.

The development has received a GreenRE provisional Silver certificate.

Meanwhile, Gan says Radium Evara is the company’s only planned launch this year as the company adopts a more measured approach to new launches.

While the group continues to seek development opportunities within Greater Kuala Lumpur, he says it is no longer pursuing land acquisitions as aggressively as before. The group’s strategy is not simply to expand its land bank, but to be more restrained when it comes to land acquisitions.

“Now we are cautiously optimistic about the overall market,” he says.

The company is also open to joint ventures where it is strategic, rather than relying solely on outright land purchases.

“If we see the potential for a joint venture, we will pursue that option to keep our finances healthy instead of overinvesting in land banking.”-

Beyond property development, Radium is also venturing into healthcare, with plans to establish hospitals in second-tier towns while maintaining its property development focus in Greater Kuala Lumpur.

Save by subscribing to us for your print and/or digital copy.

P/S: The Edge is also available on Apple's App Store and Android's Google Play.