Thursday 17 Sep 2026
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(July 17): Thai Beverage Pcl, the maker of Chang beer and SangSom rum, is considering a sale of its KFC restaurant franchise business in Thailand, according to people familiar with the matter.

ThaiBev is working with Bank of America Corp to gauge interest, the people said, asking not to be identified because the information is private. Deliberations are ongoing and may not result in a deal, they said.

The QSR of Asia Co, which also uses the abbreviation QSA to refer to itself, is a subsidiary of ThaiBev and one of three KFC franchise operators in Thailand, along with Central Plaza Hotel Pcl, a unit of Central Group, and Restaurants Development Co, backed by Devyani International Ltd. 

ThaiBev acquired 240 KFC restaurants in 2017 for about 11.4 billion baht (US$340 million). QSA operates more than 500 restaurants nationwide, making it the largest KFC franchisee in Thailand, according to the company’s website.

ThaiBev didn’t respond to requests for comment. BofA declined to comment.

KFC is operated by Louisville, Kentucky-based Yum! Brands Inc, which also runs the Taco Bell and Pizza Hut chains. 

Uploaded by Liza Shireen Koshy

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