KUALA LUMPUR (April 24): Hongqi, China’s luxury automotive brand, is set to enter the Malaysian market through a partnership with Quill Group of Companies. 

In a statement, Quill Group said it has signed a Memorandum of Understanding (MOU) with China's First Automotive Works (FAW) Group to serve as the importer and distributor of Hongqi vehicles locally, with an official launch targeted before end-2026. 

Hongqi, which translates to “Red Flag”, is known as the official vehicle marque for Chinese state leaders. 

Under the MOU, Quill Group will serve as the strategic partner and distributor, spearheading the importation.

"We are immensely proud to be entrusted with introducing Hongqi to Malaysia. It is a uniquely special brand with a storied legacy, favoured by leaders and recognised globally for its uncompromising quality. With Malaysia's robust bilateral relationship with China established since 1974, it is fitting that we are chosen as one of the premier right-hand drive markets for Hongqi’s strategic expansion," Quill Group managing director Datuk Dr Jennifer Low said in a statement released on April 22.

She added that Malaysia has been identified as a premier right-hand-drive market for Hongqi’s expansion, adding that the group aims to build consumer confidence through full service after-sales service and parts availability.

FAW Group currently exports Hongqi vehicles to more than 80 countries and regions, including Europe, the Middle East and Southeast Asia.

Further details on the launch date, model lineup and dealership network will be announced in due course.