KUALA LUMPUR (March 4): Malaysia is targeting to export up to RM32.8 billion in timber products by 2030, despite the industry facing growing challenges in terms of pricing and cost of production.

Deputy secretary general of Plantation and Commodities Ministry Datuk Razali Mohamad said that although Malaysian furniture remains popular in markets like the US, the Middle East, Australia, and Asean, this alone was not enough.

"Competing solely on cost is no longer sufficient in today’s global marketplace. Instead, we must focus on adding value through innovation, branding, craftsmanship, and most importantly — design," he said on behalf of Plantation and Commodities Minister Datuk Seri Dr Noraini Ahmad at the opening ceremony of Malaysia International Furniture Fair (MIFF) 2026.

Razali highlighted that the global furniture sector is evolving quickly. As consumer tastes shift and trade dynamics change, new challenges, like tariffs, have surfaced.

Malaysia's export of timber and wood-based products exceed RM20 billion annually, according to the secretary general, with wooden furniture now making up 43% of all timber exports.

The ministry is partnering with the Malaysian Timber Industry Board (MTIB), the Malaysian Timber Council (MTC), and the Malaysian Timber Certification Council (MTCC) to achieve its target. It aims to further expand international market access, implement sustainable forestry practices, and enhance the global reputation and quality of Malaysian furniture.

"Together, we are resolute in our support of the industry in accessing new markets, adopting sustainable practices and elevating the quality of Malaysian furniture," he said.

The MIFF kicked off its 32nd edition on Wednesday, assembling more than 700 exhibitors and 20,000 buyers from 140 countries and regions.

MIFF founder and chairman Datuk Dr Tan Chin Huat said MIFF has established a strategic alliance with trade promotion agency Malaysia External Trade Development Corporation (Matrade) to use its extensive global network to expand markets and create new business opportunities for exhibitors and buyers.

"We have always been able to count on the unwavering support of our manufacturers, exhibitors, designers, exporters, industry associations, government agencies, partners, and, of course, our dedicated MIFF team. Together, we have built more than an exhibition — we have created a thriving ecosystem that continues to grow stronger year after year," he said in his welcome speech.