KUALA LUMPUR (March 3): Pemandu Group on Tuesday announced the launch of its investment arm, Pemandu Capital, with the acquisition of a majority stake in a personal care manufacturer as its first investment.
The manufacturer, Intramiles Sdn Bhd, produces more than 1,600 products across the hair care, skin care, and body care categories.
“With Pemandu Capital, we are putting our skin in the game. This is not advisory from the sidelines. We are building companies from within — embedding leadership, driving execution, and creating enduring enterprise value,” said Pemandu Group chairman Datuk Seri Idris Jala in a statement.
Intramiles’ co-founders Chan Chum and Low Sau Choo will remain actively involved in steering the company. The co-founders said the partnership reflects Pemandu Capital’s commitment to preserving Intramiles' legacy while accelerating growth.
Pemandu Capital said it aims to transform Intramiles into a globally competitive player through structured growth strategies while safeguarding the founders’ legacy.
Its investment model follows three phases: stabilising financial and operational performance within the first 100 days, transforming margins and discipline, and expanding into new markets, customers, and offerings.
In line with this approach, Nishan MPR Veera Kumar has been appointed chief executive officer of Intramiles to embed leadership and drive execution from within. Nishan was previously Pemandu Associates’ first chief operations officer and is currently managing director of Perintis Akal Sdn Bhd.
Pemandu Group said the launch marks the start of Pemandu Capital’s broader strategy to build a portfolio of high-potential small and medium enterprises, with Intramiles serving as the first case under its Transformational Capital framework.
Founded in 2009 as Malaysia’s government delivery unit under the Prime Minister’s Department, Pemandu Group transitioned into the private sector as a consultancy and investment group.
It has since expanded internationally, partnering with organisations across Asia, Africa, and the Middle East to deliver measurable impact.
Today, the group comprises its consulting arm, Pemandu Associates, and its investment arm, Pemandu Capital, applying its proprietary 8-Step Big Fast Results methodology in advisory and ownership roles.
Pemandu Group chairman Idris, a former cabinet minister, is best known for leading the turnaround of Malaysia Airlines. He previously held senior leadership roles at Shell.