This article first appeared in City & Country, The Edge Malaysia Weekly on February 23, 2026 - March 1, 2026

Maxim Global Bhd (KL:MAXIM) is set to officially launch the serviced apartment project Maxim D’Parc at Alam Damai in Kuala Lumpur on Feb 28. The residential development has a gross development value (GDV) of RM500 million.

Group managing director Tan Sri Gan Seong Liam tells City & Country that, as the first launch of the year for the group, the development is designed to meet growing demand for quality high-rise living in Alam Damai.

“Alam Damai is a mature neighbourhood dominated by landed residential and some shophouses. The area enjoys good connectivity to everywhere, as it is only 15km from KL city centre, with Bukit Besi as the green and serene backdrop. In fact, the site of Maxim D’Parc is a stone’s throw away from the Alam Damai Recreational Park, hence the project’s name,” Seong Liam says.

Spanning 3.2 acres, the development features a total of 1,116 units in two 37-storey towers. There are three layouts: 580 sq ft (two bedrooms and two bathrooms); 680 sq ft (three bedrooms and two bathrooms); and 811 sq ft (three bedrooms and two bathrooms). The selling price starts from RM298,000.

Targeting young buyers and small families, the development offers more than 40 facilities on the ground floor and Level 8 that include a half-basketball court, badminton court, pickleball courts, a jogging path, an al fresco area with barbecue pits, an outdoor fitness and yoga deck, a gymnasium, a spa pool, a swimming pool and a children’s pool. The maintenance fee is 44 sen psf, inclusive of the sinking fund.

Nearby shopping amenities are EkoCheras Mall and AEON Mall Cheras Selatan. There is a 24-hour clinic across the road and Pantai Hospital Cheras is 5.3km away. Within a 10km radius, there are several preschools, primary and secondary schools, as well as colleges and universities such as UCSI University and Universiti Tunku Abdul Rahman.

“Although it is a commercial-titled development, we have decided not to have any retail units within the project to create a peaceful and serene environment for our buyers. Also, the project is surrounded by shopoffices, which provide convenience and services to the neighbourhood,” says Maxim Global deputy managing director Jayden Gan.

He highlights that every unit at Maxim D’Parc comes with a balcony to maximise both the city skyline view and greenery view. “We are probably the only new high-rise residential development in the vicinity for now, and one of a few in this area. Chances that another new high-rise development will obstruct both the green and city views are low because Alam Damai is an established residential area; undeveloped land is scarce here.”

Some 30% of the units have been booked since the project’s soft launch last November, and most of the interested buyers were young and second-generation residents from Alam Damai, as well as first-time homebuyers, young couples and small families.

“One of our key target groups is young Malay families; hence 680 sq ft for a three-bedroom unit is a popular choice. We did not forgo the balcony because, at Maxim Global, we believe the space that connects the outdoors and indoors is important for high-rise living, especially as the project enjoys unobstructed green and city views,” says Jayden.

Executive director Kewell Gan says the 680 sq ft layout with three bedrooms, two bathrooms and a balcony is the most popular option because it meets the living requirements of small families.

“To increase space efficiency, we opened up the yard to create one open space connected to the kitchen. To ensure the unit’s safety and security, we will install half-height swing glass windows in the yard area for every unit,” says Kewell.

Last year, Maxim Global rolled out its first development outside the Klang Valley at Taman Pelangi, Johor Bahru, called Maxim The Address @ Johor Bahru. The transit-oriented development (TOD) has 2,743 units and a GDV of RM1.7 billion. It was the only launch in the company’s financial year ended Dec 31, 2025 (FY2025).

“We are constantly looking for potential land for expansion. Last year, we entered Johor with Maxim The Address, which is very near the RTS (Rapid Transit System) station. We have another piece of land in Bandar Dato’ Onn — it will be our second launch in Johor, aimed at the mass market and first-time homebuyers. The project is still on the drawing board and should be ready for launch next year,” Seong Liam says.

The developer acquired a 40-acre tract in Mentakab, Pahang, last year, in preparation for its first landed residential development to be rolled out in the next two years.

“Mentakab is my hometown; I know the place quite well,” says Seong Liam. “The land is right outside the town centre and near the upcoming ECRL (East Coast Rail Link) station. We plan to turn the land into a landed residential development with shophouses to cater for rising demand for housing.”

Meanwhile, the developer is also looking at Penang for high-rise residential developments and Terengganu for hospitality projects.

“Our forte remains in the Klang Valley, and our bread-and-butter is urban high-rise residential. This year, we are also looking to launch two high-rise projects in Subang Jaya, Selangor, and Taman Desa, Kuala Lumpur, which, if realised, would exceed RM1 billion in GDV,” Seong Liam says.

The Subang Jaya residential project will feature nearly 1,000 units targeting students and investors, given its proximity to colleges and universities and short walking distance to the BRT South Quay-USJ 1 station, with an estimated GDV of RM500 million.

The Taman Desa residential project will cater for the affluent market, offering larger units ranging from 1,300 to 1,800 sq ft, with a GDV of RM600 million.

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