KUALA LUMPUR (Jan 14): Malaysia’s logistics and transport sector continues to grow, valued at approximately RM117.36 billion and projected to be around RM153.78 billion by 2030. The growth is driven by a maturing e-commerce landscape, the rise of mid-sized shippers and businesses expanding beyond marketplaces into owned channels, said Lin Zheng, CEO of Ninja Van Malaysia.

As a result, businesses are placing greater emphasis on predictability, lower parcel damage rates and consistent service levels. Lin said these shifts are driving stronger demand for logistics partners that can support both business-to-consumer (B2C) and business-to-business (B2B) needs.

“The key is reliability over speed. I think a lot of [our] customers want more reliable service, something that is a lot more predictable than just looking at speed. Part of it is also the price for speed [fast delivery] is high. I think for more cost-effective services, customers also look at reliable services that have consistently delivered within a certain time frame and with low damage rate,” he said during his presentation at the Ninja Van Malaysia Logistics Outlook 2026.

“To support this shift, we are building solutions that not only move parcels efficiently but also adapt and scale with evolving consumer needs. Our goal is to be the logistics partner businesses can rely on across delivery, cold chain, restocking and freight.”

Lin also shared that in 2025, Ninja Van Malaysia strengthened its last-mile foundation by scaling Ninja Cold and expanding its cross-border routes.

Launched in February 2025, Ninja Cold is a cold chain logistics solution designed to ensure consistent temperature control for perishable goods such as fresh seafood, dairy products, frozen items, desserts and processed foods.

By the end of 2025, the company had onboarded over 1,000 businesses and currently handles roughly 100,000 cold parcels per month, delivering across Peninsular Malaysia.

“For cold logistics, previously there were no real B2C solutions to transport across Peninsular Malaysia. Before, a lot of these cold, ready-to-eat products, there were not many players that could send across Peninsular Malaysia. The scalability is limited to the area.  With our service now, businesses can sell across the whole of West Malaysia,” Lin added.

Looking ahead, he said Ninja Van Malaysia will focus on scaling capabilities that the market has validated, deepening geographic and service coverage as well as building logistics solutions that evolve alongside business needs.

“For 2026, our plan is to be more efficient in our network and also to optimise our routes better in order to provide better service for our customers,” he said.

The logistics company will also be looking to expand its B2C cold chain logistics and expand its cross-border logistics with Singapore first. This is to support the growing demand for delivery of fresh, frozen and ready-to-eat products.

“As for mid-sized shippers, we plan to advance our B2B services by introducing less-than-truckload intercity routes and full-truckload offerings in the second half of 2026, modernising freight movement in a segment traditionally dominated by rigid transport models,” said Lin.

These developments, he said, reflect a broader shift within Malaysia’s logistics landscape towards integrated, flexible and reliability-driven solutions which will support the next phase of economic and supply chain growth.