LAS VEGAS (Jan 5): Samsung Electronics Co Ltd, which ships about 500 million devices a year across mobile, visual display, home appliances and services, is set to embed artificial intelligence (AI) across all its product categories, offerings and services.

Chief executive officer and head of Samsung’s device eXperience division TM Roh said that this is to deliver a more unified, personal and dependable experience for its users. He was speaking at Samsung’s First Look presentation at CES 2026 in Las Vegas, one of the world’s largest technology events.

“We will harness the full scale of Samsung to create technologies and experiences that truly matter to people. We will embed AI across every category and every product and every service to deliver one seamless, unified AI experience,” he said.

“Our device portfolio puts us in every mode of daily life, giving us a unique consumer understanding. No company can do what we do.” 

For instance, Samsung’s displays are evolving with AI to deliver richer, smarter and more personal experiences in everyday life, said SW Yong, president and head of visual display business at Samsung, adding that the company is evolving from hardware excellence and into visual intelligence. 

At the presentation, he unveiled the 130-inch Micro RGB, which features the widest and most detailed colour spectrum seen so far in Samsung TVs. A micro-sized RGB light source drives the picture quality, with each microscopic red, green and blue diode operating independently to produce more accurate, natural colours.

Samsung’s Micro RGB AI Engine Pro enables precise control of red, green and blue colours, and creates overwhelmingly vivid picture quality in every scene.

On top of that, the Vision AI Companion (VAC) uses AI to work alongside users as a full entertainment companion. Users can receive guidance on what to watch, what to eat and what music to listen to. 

Since its launch in September last year, adoption of VAC surpassed 25% in just three months, a rate nearly seven times faster than previous AI services introduced by the company, said Yong. “No service we ever launched has been integrated into people's lives this quickly,” he added.

That is not all. Phones, appliances, wearables and other connected devices will help users prevent potential health concerns before they occur with AI, said Praveen Raja, vice president and head of digital health at Samsung Research America.

For example, Samsung aims to provide personalised health, effective exercise and sleep coaching to help decrease risk for major chronic diseases. The company will work to provide visibility into heart health indicators such as vascular load and blood oxygen, said Praveen. 

It even suggests appropriate recipes based on ingredients available in connected refrigerators. In this regard, Samsung’s refrigerators are able to track what is placed into and taken out of the refrigerator with its AI vision that was built with Google Gemini 4.

Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.

At the end of the day, trust and privacy are essential for AI to become a true companion to users, said Roh. He said that the company is committed to prioritising governance, protecting user privacy, and securing its AI services. Samsung Knox and Knox Matrix serve as the foundation for safeguarding user data.

“We must uphold the highest ethical standard. As global leaders in technology, our responsibility extends far beyond creating powerful tools. We must ensure their use responsibly because performance alone cannot define progress. Trust does. Ethics and security must be built into the design of our AI,” he said.