KUALA LUMPUR (Aug 12): Zetrix AI Bhd (KL:ZETRIX) has set its sights on selling its NurAI chatbot to financial institutions and government bodies in its next phase of growth.

While the rollout will start with a free consumer app, the company aims to have NurAI in daily operations of Islamic financial institutions, financial technology firms, halal certification bodies, and shariah authorities, said Datuk Mohd Jimmy Wong Abdullah, a non-executive director of Zetrix AI.

“The rollout of NurAI is designed to be phased and progressive,” Wong said in a statement following a launch event of NurAI on Tuesday.

However, the company did not hold a press conference.

NurAI, targeting some two billion Muslims, is based on artificial intelligence (AI) know-how from China’s DeepSeek, according to Bloomberg. The app will start with a free but limited version, as well as more comprehensive offerings at monthly subscription tiers of US$5 (RM21.15) to US$50.

The model, which Zetrix AI claims is the world’s first shariah-aligned large language model, aims to offer an alternative grounded in Islamic principles and the perspectives of the Global South in contrast to Western and Chinese AI models.

Zetrix AI said that its NurAI offers guidance on subjects ranging from contemporary topics, such as healthcare and finance, to classical Islamic themes including history and Quranic studies.

Developed under the guidance of a formal shariah supervisory board, the team behind the development of NurAI will establish a shariah-aligned framework in collaboration with key religious bodies, including the Malaysian Islamic Development Department and its Indonesian counterpart.

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