KUALA LUMPUR (June 17): 10Star Cinemas, a subsidiary of MAA Group Bhd (KL:MAA), has signed a memorandum of understanding (MOU) with Hextar World to open its flagship cinema in Hextar World at Empire City at Damansara Perdana, Selangor early next year.
According to a statement dated June 13, the flagship cinema is set to open in the first quarter of 2026 (1Q2026), following the opening of Hextar World at Empire City slated in 4Q2025.
“This MOU marks a new chapter for 10Star Cinemas. We’re proud to bring our signature experience, affordable luxury, while also uplifting young creators and supporting local film development right in the heart of the Klang Valley,” said 10Star Cinemas chief executive officer Onn Norshal Hamzah in the statement.
10Star Cinemas aims to deliver a premium and community-focused cinema experience, functioning as a cultural hub for the Malaysian film scene. They will host local and international film events, reinforcing 10Star Cinemas’ vision of making Malaysian cinema more visible and accessible.
Currently, there are six 10Star Cinemas branches across East Malaysia. The brand is known for its pioneering modern cinema concepts, including Royal Halls (VIP seating) and the Majestic Ballroom, a multi-purpose event space.
The MOU was signed between MAA Group executive chairman Tunku Datuk Yaacob Khyra, Onn Norshal and Hextar Group group CEO Datuk Eddie Ong at Hektar Tower in Damansara Perdana on June 13.
Spanning 1.8 million sq ft of net lettable area that is divided into six distinct zones, Hextar World at Empire City offers over 600 outlets including retail stores, restaurants, cafés, entertainment venues, and anchor tenants like Parkson.
The shopping centre will also feature over 450,000 sq ft of attractions like Malaysia’s only Olympic-sized national ice-skating stadium and the country’s largest indoor water park, a 28,000 sq ft supermarket for daily essentials, 9,100 parking bays, a European- and American-inspired architecture with a covered street mall, a ground-floor tram offering easy movement along High Street, a Japanese-themed food street, a sports and bar street, and immersive family-friendly entertainment.