KUALA LUMPUR (May 28): Oasis Home Holding Bhd (KL:OHM), Malaysia’s first listed live commerce company, will launch at least five new wellness products this year as it looks to capitalise on growing demand for such products. Live commerce lets people watch live product demos and shop in real time.

Chief executive officer Datuk Teoh Yee Seang said the company will focus on developing its own brands but is also open to working with other brands, as long as they don’t compete with its current products.

“At times, we do work with third-party brands if there’s no category clash. More and more brands are engaging us for exposure — and also for conversion — as live commerce becomes a key sales channel,” he told reporters after the company’s listing ceremony on the ACE Market of Bursa Malaysia on Wednesday. 

Teoh said Oasis Home is focusing on wellness products this year due to growing demand. While the company is exploring other opportunities, wellness will remain the main focus for now.

Oasis Home sells over 5,228 lifestyle products across categories like home and living, beauty, personal care, and wellness. Out of these, 2,233 products come from 22 in-house brands.

Teoh mentioned that the company’s product range is now more balanced. While home and living used to dominate, each of the four main categories now makes up about 19% to 20% of total revenue.

Over 75% of Oasis Home’s revenue comes from live commerce on platforms like Facebook, TikTok, and its own app and website. The company also sells on Shopee, Lazada, and TikTok Shop, and operates offline through experience centres, mobile showrooms, and warehouse sales.

Teoh said that Oasis Home works closely with platforms like Facebook and TikTok to manage any disruptions or policy changes.

“We are a Meta client and a TikTok partner — we rely on each other,” he said, adding that they stay in touch with platform account managers to stay aligned with updates.

The company measures ad performance using returns on ad spend (ROAS). “For example, if we spend RM10,000 on a campaign, we aim to make at least RM100,000 in return,” Teoh explained.

Oasis Home shares opened at 28.5 sen, slightly above the initial public offering price of 28 sen, but later dropped to 25.5 sen. By 11.11am, it was trading at 27.5 sen with 13.86 million shares traded.

Teoh said the share price reflects broader market conditions, which are out of the company’s control. “Like others, we are affected by short-term market shifts and economic uncertainty,” he said.

He added that the company is focused on growth and creating long-term value, and believes the share price will reflect the business’ strength over time.

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