KUALA LUMPUR (March 26): UOB Kay Hian Securities (M) Sdn Bhd has appointed Anne Leh as its new CEO effective March 28.

"This milestone appointment marks a significant chapter in the company’s leadership journey as it continues to strengthen its position in Malaysia’s financial services sector," the bokerage firm said in a statement on Wednesday, noting that Leh will be its first female CEO.

The leadership transition coincides with David Lim's retirement as UOB Kay Hian's CEO and appointment as adviser and chairman.

The statement noted that Leh brings with her over three decades of experience in the banking and finance industry, having held various senior leadership roles across multiple institutions.

"Prior to joining UOB Kay Hian, she served as the head of consumer banking at a foreign bank where she spearheaded strategic growth initiatives and delivered exceptional business outcomes," the company said.

It added: "As CEO, Anne will oversee key strategic initiatives, with more focus on wealth management, as the firm looks to diversify and solidify UOB Kay Hian’s standing as a trusted financial partner in Malaysia and across the region."

UOB Kay Hian, part of the UOB Group, is one of Asia's largest brokerage firms.