KUALA LUMPUR (Feb 28): QSR Brands (M) Holdings Bhd said it is partnering with poultry supplier Hy-Fresh Holdings Sdn Bhd in a bid to boost its upstream poultry business through the supply of poultry to its KFC and Pizza Hut restaurants.

Hy-Fresh is already a key poultry supplier to QSR’s downstream business, and the partnership will drive growth for both parties, said QSR Brands in a statement.

“We believe our core business, QSR Downstream, will strongly benefit from the involvement of an experienced poultry operator with significant expansion plans. QSR Brands will remain involved in the combined businesses, with KFC and Pizza Hut stores continuing to be its largest customers," said QSR Brands chairman Tan Sri Jamaludin Ibrahim.

QSR chief executive officer and managing director Nehchal Khanna said this partnership allows the group to concentrate on core restaurant business, while streamlining its supply chain and "enhancing the delivery of a great restaurant experience for every customer".

QSR operates KFC restaurants in Malaysia, Singapore, Brunei, and Cambodia, as well as Pizza Hut concept restaurants and delivery services in Malaysia and Singapore.