KUALA LUMPUR (Dec 22): The Malaysia International Trade and Exhibition Centre (Mitec), owned by Malaysia External Trade Development Corporation (Matrade), has announced the signing of a memorandum of understanding (MOU) between Qube Integrated Malaysia Sdn Bhd and the Asia CEO Community.

In a statement on Sunday, Mitec said the MOU, signed on Dec 18 during the Malaysia-China Summit 2024, themed “Shared Prosperity”, marks a significant milestone in strengthening collaboration and fostering innovation across the region.  

The summit, focused on emerging technologies, sustainable mobility, and regional infrastructure, serves as a platform to unite Malaysia, China, Asean, and the global business community, Mitec noted.  

At the event, Qube Integrated also launched the Mitec Preferred Card, an exclusive initiative to recognise and reward valued clients, while welcoming new partnerships in 2025.  

The Mitec Preferred Card is designed to enhance client experiences by offering exclusive benefits and fostering greater engagement within Mitec’s ecosystem.  

Qube Integrated group executive chairman Richard Teo said the collaboration between Mitec, managed by Qube Integrated, and the Asia CEO Community, reflects a shared vision of driving growth, innovation, and leadership development across key sectors.  

“The Mitec Preferred Card is our way of showing gratitude to our clients and reinforcing Mitec’s position as a hub for dialogue, innovation, and leadership. As we approach 2025, we invite our community to continue building extraordinary possibilities together,” he said.  

Asia CEO Community founder Gary Lim said the organisation has always sought to connect visionary leaders to drive meaningful business growth.  

"Partnering with Mitec and Qube Integrated expands our reach, and allows us to create a more vibrant platform for collaboration.  

"Together, we look forward to enhancing regional cooperation, and supporting businesses in realising their full potential," he said.  

As one of the region’s largest venues for meetings, incentives, conferences, and exhibitions, Mitec stated that it continues to set new benchmarks for innovation and service in the global events industry, under Qube Integrated’s management.

Uploaded by Liza Shireen Koshy