KUALA LUMPUR (Nov 12): UEM Sunrise Bhd (KL:UEMS) has introduced a new feature on its official website called HomeClick to allow homebuyers to reserve their preferred units online, according to a press statement on Tuesday. 

For now, only Residensi ZIG at Kiara Bay in Kepong, Kuala Lumpur, will be available on the platform. The statement added that homebuyers can explore product renderings, virtual tours of properties, and compare key criteria such as price, location, size and amenities.

The developer has also collaborated with Malayan Banking Bhd (KL:MAYBANK) to provide online loan applications on HomeClick. The statement said that the platform integrates Maybank’s Home2u financing tool for quick online loan application process directly, allowing UEM Sunrise homebuyers to obtain their home financing approvals almost immediately, with the letter of offer issued within the hour.

Additionally, an optional loan-screening feature, powered by Finology is available to provide streamlined eligibility checks before proceeding with applications.

In the statement, UEM Sunrise chief executive officer (CEO) Sufian Abdullah said, “With the launch of HomeClick, UEM Sunrise is redefining the homebuying experience by empowering our customers with a digitalised approach that brings ease and transparency to every step of the journey. This platform is more than just an online tool; it is a commitment to evolving with our customers’ needs in this digital era, making homeownership not only digitally accessible, but seamless and efficient”.

Concurring with Sufian, UEM Sunrise chief marketing officer Emily Teh said, “This innovative step marks a new era for UEM Sunrise, representing a significant leap forward in the evolution of the homebuying process. By embracing digital advancements, we are delivering the ultimate convenience to today’s modern homebuyers, allowing them to seamlessly reserve homes and apply for loans online. We are excited to meet the changing needs of our customers, and lead the way in transforming the homebuying process”.