KUALA LUMPUR (June 27): HSBC Malaysia has launched a brand-new lifestyle credit card, the HSBC Live+ Credit Card, in partnership with Visa.

In a statement on Wednesday, the bank said the credit card is designed to elevate the lifestyle experience of internationally minded customers, tailored with cashbacks to benefit them from their lifestyle spending, which includes dining, shopping and entertainment.

It said this trifecta benefit underscores HSBC’s commitment to empowering customers, but also enabling them to enjoy and indulge in their best lifestyle experiences.

On top of that, it said HSBC Live+ cardholders are also entitled to a cashback of up to 8% whenever they spend on the three categories.

HSBC said Live+ cardholders are automatically integrated into one of Asia’s most comprehensive dining programmes, with wider selection of dining options alongside perks, both locally and abroad.

The card offers a compelling 15% discount in over 200 handpicked restaurants across Malaysia and beyond.

HSBC retail banking chief executive officer Taylan Turan said the bank had combined its global expertise and knowledge on-the-ground to design products that meet local customers’ needs, such as the new Live+ credit card.

“As wealth creation drives more spending among the middle class and emerging affluent segments, we designed Live+ to offer outstanding lifestyle experiences and accessible rewards that resonate with our customers,” said Turan.

HSBC Malaysia country head of wealth and personal banking Linda Yip said spending on food is a top priority for Asians, with restaurants and food-related expenses ranking in the top three spend categories in seven out of eight markets.

“This underscores the significance of dining in the region, and the value that the HSBC Live+ Credit Card brings to its cardholders. Dining, shopping and entertainment are key lifestyle experiences that most Malaysians can relate to, and this is why the HSBC Live+ Credit Card is specifically designed for customers to enjoy quality experiences from their lifestyle choices, and be rewarded in the form of cashback for both their local and overseas spend,” she said.