Sunday 13 Apr 2025
FERUNI: The Disruptor's Journey
24 Jun 2024, 12:00 am
Artemis - Arte Maxima collection

Feruni's hard-earned reputation for being a pioneer in the industry has been forged upon the company's efforts to deliver a world-class customer experience to Malaysia, offering the world's latest tile trends, introducing innovatively designed products continue to fire the imagination of our customers and reflecting the meticulous craftsmanship as seen in all our products.

Since 2010, as a trailblazer, the company has created many firsts. Some of these include being the first in the industry to: introduce a tile flagship store the Feruni Retail Store; declare being a purpose-driven company; pioneer immersive customer experience in the tile industry; introduce iShapes; unveil modular sizes; offer mix and match samples; and reveal Malaysia-based designer's creation - the Mandi Bunga Collection.

Launch of the Arte Maxima collection

The 5th of June 2024 marked a momentous occasion for Feruni with the company celebrating the official relaunch of its brand, announcing partnerships with designers and introducing its largest collection of 175 masterfully crafted tile designs in the presence of over 100 luminaries comprising of property developers, architects, interior designers and artists.

As part of The Art and The Artist platform, Feruni teamed up Huang Ean Hwa of Valhalla Garage to suit up a Porsche 911 with an armour of tiles. This project, executed by Studio Feruni, engineered a solution that incorporated constant and gradual spread of tiles to cover the Porsche 911 while remaining aesthetically and mechanically true to the great automotive legend, making it a one-of-a-kind creation.

Unveiling of The Art 911
Will Lim (Left), Hwa (Center) and Dato' CC Ngei (Right)

Another partnership and new product line revealed was the Mandi Bunga Collection which was brought to fruition by Feruni's collaboration with Nala Designs, one of Malaysia's leading fashion houses founded in 2009 by Lisette Scheers, the 'Queen of Patterns'. Working closely with the Studio Feruni team, the collection features a myriad of Malaysian fruit flowers and florals on large format tiles.

Lisette Scheers and Dato' CC Ngei unveiling the Mandi Bunga collection
Romantic Blush from the Mandi Bunga collection

As part of the relaunch, Studio Feruni introduced the Arte Maxima Collection, a series of large format tiles that draws inspiration from Artemis, the Greek goddess. This collection is unique in that it employs a third firing process to produce works of art that are both vivid and textural.

The magnificent Arte Maxima series includes: Pinstripe and Pinstripe Marble, presented atop a luxurious fine-grained Calcutta gold marble; Elusive, inspired by the coat of West African Antelope; Wild, combining leopard skin with precious stones; Secret, inspired by the designs of exotic snake skins; Mesh, a woven design complemented with metallic surfaces that allow for texture; Fresco, which draws on the design of circuit boards combining classical and modern elements; and Grid, presenting wood in chevron pattern with metallic elements to show a natural wood grain pattern.

As part of the brand relaunch, the company unveiled the new brand tagline, "Where Every Tile Is A Work of Art" depicting the convergence of art, beauty and inspiration into every piece of their work from design, material, production, quality and customer experience.

As Feruni steps up its expansion plans in terms of products and markets, things are only going to get busier at Feruni as the team works round the clock to keep disrupting the industry to make every tile a masterpiece, to make every tile a work of art.

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