KUALA LUMPUR (June 14): Tropicana Corp Bhd (KL:TROP) has announced a partnership with Samsung Malaysia Electronics Sdn Bhd to offer artificial intelligence (AI) home appliances in its upcoming developments.

The home appliances will be sourced from Samsung’s Bespoke AI collection, including refrigerators, washers, air conditioners and vacuums, according to a press statement on Thursday.

The statement said that these appliances help in AI-driven energy management, with recommendations tailored to individual behaviours, and seamless integration with an array of smart devices.

Speaking on the partnership, Tropicana Corp chief executive officer Ong Chou Wen said, “This joint effort aims to provide our homeowners with a seamless living experience, combining Tropicana Corp’s quality property development expertise with Samsung’s high-performance and energy-efficient appliances. Together, we are dedicated to delivering homes that offer unmatched comfort, convenience, and sustainability.”

The statement further highlighted that this collaboration is in line with Tropicana Corp’s environmental, social and governance (ESG) goals, which include nurturing communities, protecting the environment, and building sustainable partnerships with stakeholders.

Representing Samsung Malaysia Electronics, its president Denny Kim said, “At Samsung, AI technology is designed to provide smart, efficient, and personalised solutions for modern living. This collaboration represents a significant step towards creating homes that not only enhance the quality of life, but also contribute to a sustainable future.”