KUALA LUMPUR (May 7): Bursa Malaysia Bhd on Tuesday launched the Bursa Remisier Acquisition Hub (Bursa Reach) platform designed to enhance the connection between dealer representatives and investors.

The platform provides investors with direct access to licensed dealers and real-time insights into equity portfolio management, aimed to enrich the trading experience and boost investor confidence in the equities market, Bursa said in a statement.

Bursa Reach was established to allow dealer representatives to effectively showcase their profiles and acquire new clients, while also allowing investors to connect with them to gain insights into trading strategies, said chief executive Datuk Muhamad Umar Swift.

“The roll out of Bursa Reach underscores our commitment to market growth and supporting investors’ evolving needs,” he said. “By offering innovative solutions and fostering inclusivity, we are creating a vibrant capital market, accessible to all.”

The platform taps into the increasing popularity of mirror trading, a social trading style that enables investors to emulate the trades of successful dealers, reflecting a modern trend in the investment landscape.

Nominated remisiers and dealers can leverage the platform by creating comprehensive profiles to showcase their investment acumen, qualifications, and strategies to attract a broader investor base.

It will also empower investors to stay updated on their dealers' investment activities by connecting and exploring their portfolios, screen for investment ideas, and make informed investment decisions based on their investment style and risk appetite.

The platform is freely accessible to all participating organisations and the investing public.

Currently, 31 dealers from four organisations — AmInvestment Bank Bhd, BIMB Securities Sdn Bhd, Malacca Securities Sdn Bhd and Phillip Capital Sdn Bhd — are onboard, and the exchange has invited more to join.