KUALA LUMPUR (April 29): TA Global Bhd announced its partnership with OpenMinds Group for a newly launched property listing app named OpenHouse by signing a memorandum of understanding (MOU) on April 27, according to a statement on Monday.

The partnership allows OpenHouse users access to an initial offering of 200 curated listings, and they will receive curated suggestions based on their needs through the OpenHouse mobile app. The types of properties that will be listed include pre-launch as well as launched and completed properties.

In the statement, TA Global chief operating officer Lee Yen Foong said, “We are proud to be the first property developer in Malaysia to partner with the OpenHouse app and lead the way in innovation. At TA Global, excellence is the hallmark of our residential, commercial, and township projects. Understanding and responding to the needs and demands of our customers is fundamental to our business. Through our partnership with OpenHouse and their curated AI (artificial intelligence) technology, we can effectively cater to the personalised needs of our purchasers to provide exceptional property values.”

Representing OpenHouse, its director of business and partnership Nick Tan said, “OpenHouse was created to help homebuyers find the right property that suits their needs and requirements. We integrated AI technology with map navigation into the homebuying experience to enhance customisation for our users, while at the same time working with leading developers like TA Global to offer a wide range of quality property options."

Meanwhile, the mobile app's functions include colour-coded icons for quick filtering and location-based landmarks around a desired home location. The AI function also filters and curates news relevant to buyers’ home preferences.

In addition to that, OpenHouse director of technology Jan Wong said, “Our proprietary technology, RE: ai (Real Estate AI), integrates various data sources, such as news, user behaviour, and property valuations, to deliver comprehensive and meaningful information that enhances the buyer's journey.”

The technology behind OpenHouse will be constantly updated with new functions being rolled out in the coming months. This includes expanding the custom-built AI tool, RE: ai, to further improve property recommendations and enhance the user journey experience. On the property developer side, the AI system will focus on helping increase lead quality for properties through efficient matching.