KUALA LUMPUR (April 26): Chinese vehicle manufacturer Chery's Jaecoo marked the debut of its J7 PHEV and J8 PHEV from its new energy family at the 2024 Beijing International Automotive Exhibition. 

This debut represented Jaecoo's entrance into the new energy era with "new products, new technologies, and a new ecosystem."

In a recent statement, the carmaker said the J7 PHEV builds upon the existing ARDIS All Road Drive Intelligent System, enhancing the new energy experience.

In addition to seven driving modes for scenarios like desert, mud, and snowfields, it will also lead in six dimensions: power mode, energy efficiency and low carbon, ultimate safety, all-wheel off-roading, smart technology, and outdoor living, fully leading the technological breakthrough in the new energy off-roading field.

The J8 PHEV, while continuing the effortless off-roading and luxurious driving space of the J8's vector all-wheel drive system, also reaches the pinnacle of the off-road new energy segment market with the support of Jaecoo's new third-generation hybrid off-road platform.

With the significant debut of the J7 PHEV and J8 PHEV hybrid new models, Jaecoo said it reshapes the product value of the off-road new energy market, bringing a more intelligent, efficient, and safe off-roading experience to global users, and writing the prelude to Jaecoo’s new energy story with a technological leap.

Jaecoo said it is committed not only to providing users with better travel products and services but also to creating personalized life experiences beyond cars.

“At last October’s international user ecology conference, witnessed by thousands of global users, Jaecoo broke boundaries, fully mobilising the brand's ecological layout, deeply interacting with domains like modification and camping, bursting into boundless off-road living.

“At this Beijing International Automotive Exhibition, Jaecoo will once again join hands with global off-road enthusiasts, employing the latest AI technology to create a new personalised future tech ecology, unlocking more "car + life" new plays for every user,” said the company.