KUALA LUMPUR (April 25): The Singapore Pools has signed an agreement with the UK Tote Group to commingle pools, combining the liquidity of Singapore Pools betting customers into the UK Tote’s pools on British racing meetings.

In a report on Thursday, industry magazine Inside Asian Gaming (IAG) said that in a joint statement, the two organisations said this would create bigger UK pools, ensuring a better customer experience for racing fans in the UK and Singapore, and an improved financial return to the sport.

The agreement was made in partnership with Arena Racing Company and Racecourse Media Group as the media rights holders for British racing’s 59 racecourses. Singapore Pools has been a long-standing partner of British racing, hosting local pools on the sport.

This collaboration between these stakeholders further deepens the relationship.

IAG quoted Singapore Pools chief product officer Simon Leong as saying the collaboration not only provides customers access to larger pools but also contributes to British horse racing which have been telecasted in Singapore since 2010.

“We deeply appreciate our longstanding partnership with British racing and look forward to further strengthening the communal horseracing ties shared between us. Singapore Pools will continue to bring quality products from around the world to Singapore and elevate the racing experience for all,” said Leong.