KUALA LUMPUR (March 26): Senheng New Retail Bhd’s wholly-owned unit Senheng Electric (KL) Sdn Bhd has announced a strategic collaboration with Huawei Technologies (Malaysia) Sdn Bhd and APulsar Technologies Sdn Bhd to boost electric vehicle (EV) adoption in Malaysia, leveraging Huawei’s advanced EV chargers.

Senheng New Retail president Lim Kim Chieng said the collaboration will establish a new benchmark for the country’s journey toward clean energy adoption, and will highlight the collective efforts across various sectors to achieve carbon neutrality.

Lim emphasised that offering these EV chargers is not just about selling a product, but promoting a lifestyle shift toward sustainability.

“This initiative perfectly aligns with our vision of a greener future for Malaysia and demonstrates our commitment to environmental goals,” he said in a statement.

Meanwhile, Huawei Technologies (Malaysia) vice president for digital power business Chong Chern Peng affirmed the company’s commitment to carbon neutrality through collaboration.

“By incorporating our EV charging solutions into Senheng’s offerings, customers will have greater access to this technology,” he added.

APulsar Technologies managing director Justin Kao pointed out that the collaboration will empower EV owners to access reliable charging solutions nationwide.

Huawei EV chargers were launched at the Senheng Setia Alam store in Selangor on March 22, and are now available at all Senheng and senQ outlets across Malaysia, except for Sabah and Sarawak.