This article first appeared in City & Country, The Edge Malaysia Weekly on February 26, 2024 - March 3, 2024

Eco World Development Group Bhd (EcoWorld) unveiled Se.duduk D’Kajang, part of the duduk series, during the opening of its sales gallery in Kajang, Selangor, on Feb 24.

The development is EcoWorld’s first duduk series outside of EcoWorld’s townships, and it will soft launch in 3Q2024, says EcoWorld divisional general manager Evon Yap in an exclusive interview with City & Country.

With a gross development value of RM500 million, the project will occupy 6.92 acres of freehold land. The 1,220 units are spread across five blocks: 36-storey Towers A, B, C and D, and 35-storey Tower E. There are two types of layout: Type A (1,000 sq ft with three bedrooms and two bathrooms) and Type B (a studio unit of 550 sq ft). Type A units are priced from RM400,000, while the studio units are priced at RM270,000. The development is slated for completion in 3Q2027.

Yap shares that while it is for buyers of all ages, the project will especially cater to young families and those who are growing their families.

The semi-furnished units will come with a digital lockset, countertop, kitchen hob, dryer, air-conditioning, water heater and lighting. Additionally, there will be a space for a kindergarten located at Tower A to cater to working parents.

The common facilities provided in the development are a swimming pool, pocket garden and gymnasium among others.

Se.duduk D’Kajang will be complemented by a commercial hub called Se.duduk Square with 25 commercial units. “We are already in talks to bring in a mixture of tenant offerings such as groceries, food and beverages, pharmacies, and such,” Yap says.

As the development fronts Jalan Kajang Villa, Yap notes that there is an opportunity for Se.duduk Square to tap into the busy road as well as the surrounding offerings in Kajang.

“We saw that the commercial offerings in Kajang are a bit lacking, with simple shoplots. In terms of dining experience, there was a lack of shops featuring lifestyle offerings such as al fresco dining. We don’t see such products around the area. We want the dining or shopping experience to show what the current customer wants. So we want to enhance [the offerings in the area].”

The project is accessible via Kajang Dispersal Link Expressway (Silk), Kajang-Seremban Highway (Lekas) , Cheras-Kajang Highway, North-South Expressway and the upcoming East Klang Valley Expressway (EKVE).

Amenities in the vicinity include commercial offerings in Bandar Teknologi Kajang; educational institutions such as Rafflesia International School, German Malaysian Institute and Universiti Kebangsaan Malaysia; healthcare facilities such as Hospital Kajang and KPJ Kajang Specialist Centre; and a 16-acre public park located within Tropicana Heights township.

Part of EcoWorld’s high-rise development pillar, the duduk series was introduced with the aim of providing affordable housing options without compromising on lifestyle requirements within the developer’s mature townships.

The first product of the series, Huni D’Eco Ardence, was launched in September 2020. It was sold out within six months of its launch and the project was handed over in January 2024.

EcoWorld has introduced five duduk series products prior to Se.duduk D’Kajang. They are Hana D’Eco Ardence, Sa.Young D’Eco Botanic, Santai D’Eco Spring, Riang D’Eco Majestic and Huni D’Eco Ardence.

Typically, the products of the duduk series are located within EcoWorld’s townships. However, for Se.duduk D’Kajang, the developer takes a different approach to positioning it outside of their townships.

“Why did we choose Kajang? We want the development [Se.duduk D’Kajang] to integrate seamlessly into the bigger picture of the location.” She likens Se.duduk D’Kajang’s location to EcoWorld’s Eco Majestic township in Semenyih, Selangor.

“Just like Eco Majestic, there are already elements such as amenities, highways and infrastructure coupled with the commercial components, which are doing very well. Through this [the introduction of duduk in the township], it taps on to the bigger picture of the township.

“When we bought the land in September, we saw the same elements and characteristics there which [also exist in our townships]. For example, we saw that there is already existing connectivity including six highways surrounding Kajang, a KTM station about 2km away and [the development is] 4km away from the MRT station.

“Secondly, the township is also mature. The development started about 15 years ago. Therefore, there’s a new group of buyers, who are the younger generations, that want to own a home but still want to stay near their parents.”

Lastly, the availability of a 16-acre public park adjacent to the development as well as the commercial offerings in the area presents an opportunity for the developer to tap into.

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