Thursday 02 May 2024
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This article first appeared in The Edge Malaysia Weekly on February 19, 2024 - February 25, 2024

ONE of the smaller brokerage firms in the highly competitive stockbroking industry, Apex Equity Holdings Bhd has seen several boardroom and shareholding changes over the last five years, which has grossly overshadowed its legacy, in which it had displayed great tenacity to remain in business even in the worst of times.

Established in 1990, Apex Equity, which owns Apex Securities Bhd (previously known as JF Apex Securities Bhd), came out stronger from the 1998 stock market meltdown that saw many brokerage firms go bust. This was despite the shareholding split into two factions — one headed by the late Chan Guan Seng and the other by the late Lim Siew Kim.

There was a time in June 2012, when a motion to re-elect Guan Seng, who was then executive chairman, did not go through as it was voted down by shareholders holding 44% of Apex’s equity. His ouster lasted less than a week before he was reappointed by the board.

Guan Seng remained as executive chairman until his resignation in September 2017, when he disposed of his shares to the ACE Group, leaving a leadership vacuum at Apex Equity. The seasoned stockbroker, who had led the niche brokerage firm for 37 years, died in February 2018.

Apex Equity’s problems started in September 2017, when ACE Credit (M) Sdn Bhd, a subsidiary of the ACE Group, emerged as a major shareholder of the company with a 23.73% stake.

ACE factor

The ACE Group’s entry into Apex Equity, which controlled Apex Securities Sdn Bhd, did not sit well with the Securities Commission Malaysia (SC). According to the regulator, company directors or shareholders with more than 15% equity interest had to meet its “fit and proper” requirement.

ACE Group and its representatives did not meet the criteria as it had allegedly provided misleading and false information in two memoranda issued to investors in 2015. As a result, the entry of the group only drew attention to the niche brokerage firm.

ACE Group also had to contend with two factions of Apex Equity shareholders. ACE Group had acquired the shares disposed of by the late Guan Seng and held close to 25% on paper.

The second largest shareholder was Fun Sheung Development Ltd with a 15.77% stake. The company was controlled by Siew Kim, one of the daughters of the late casino king Tan Sri Lim Goh Tong. She was married to Guan Seng’s brother, the late Dick Chan Teik Huat, and died in July 2022.

Although they were related, Siew Kim and Guan Seng were said to have had their differences, despite the latter being left to manage Apex Equity. But that was not necessarily the case when ACE Group came into the picture.

“ACE Group went into Apex Equity by purchasing the block from Guan Seng, well aware of the shareholding issues and the presence of Lim [Siew Kim] as a substantial shareholder. But they underestimated the clout the SC had over the brokerage industry,” says an executive familiar with the corporate developments at Apex Equity.

“The SC was closely monitoring the activities at Apex Equity and Apex Securities. ACE Group finally gave up and exited in December 2022.”

The SC imposed restrictive conditions on Apex Securities, a wholly-owned subsidiary of Apex Equity that was profitable and sitting on more than RM190 million cash at the time. The regulator wanted ACE Credit to reduce its stake to less than 15% and relinquish positions held by any representative on the board and management of Apex Equity and its brokerage arm, Apex Securities.

After ACE Credit exited Apex Equity in December last year, a new management team was put in place. Datuk Farhash Wafa Salvador, a former political secretary of Prime Minister Datuk Seri Anwar Ibrahim, was appointed group executive chairman at Apex Equity in December 2022. The other appointments were Datuk Zakaria Arshad, who previously headed FGV Holdings Bhd, and banker Norzilah Mohammed.

Fragmented shareholding

Who the appointees represent is not clear. Following the exit of ACE Group, several shareholders with smaller blocks have emerged in Apex Equity.

Datuk Seri Pang Chow Huat, a shareholder of several listed companies, has 9.69% equity interest while the others have stakes of less than 5%. Nevertheless, the new board of directors and management team have met the fit and proper requirement of the SC.

Zakaria was appointed group executive director in October last year while Norzilah was appointed executive director two months earlier. Together with Farhash, there are now three executive directors at Apex Equity, which is a change from 2019 to 2022. During that period, when ACE Group was in control of Apex Equity, the entire board comprised independent directors because none met the conditions imposed by the SC.

The chapter on the acrimonious relationship between Apex Equity, Apex Securities and the SC is over, according to Zakaria. “All suits and counter suits have been withdrawn. The group does not have any outstanding problems with the SC. All directors at the group and stockbroking level have passed the ‘fit and proper’ test of the SC.”

Zakaria, who is known in corporate circles as a planter, says his mandate at Apex Equity and the group of companies is to enhance its governance and expand the business.

“When I was managing FGV, it was more than managing the plantations. I was looking at the entire business spectrum. I also headed the investment committee at Koperasi Permodalan Felda. So, this is not entirely a new area for me,” he says.

Shareholding rumbles continue

On how his appointment came about, Zakaria says it was “by way of word of mouth” and that his first appointment to the group was in March 2023, when he was appointed to the board of Apex Securities.

“I heard of vacant board positions at Apex Securities through friends and approached the board directly. Later, when there was a leadership void at the Apex Equity level following the resignation of Lim Kok Eng, I went through another process before being appointed at the holding company level,” he says.

The faction aligned with the late Siew Kim is not represented on the current board and management. In fact, the Lim family had never sought representation on the board of Apex Equity until the most recent shareholders’ meeting in June last year.

At the shareholders’ meeting, companies related to the Lim family proposed three candidates to the board of Apex Equity. But they were not successful.

Based on the outcome of the shareholders’ meeting, the candidates aligned with the Lim faction controlled about 37% of Apex Equity, while the other group held 45.5% of the voting shares. This suggests that Pang and the shareholders aligned with him have the upper hand when it comes to the control of Apex Equity.

Meanwhile, there is still a lawsuit pending between Apex Equity and a company linked to the Lim faction. The suit was filed by Concrete Parade Sdn Bhd, the private vehicle of investment adviser Lim Beng Guan, in February 2019.

The suit sought to nullify a proposed merger between Apex Securities and Mercury Securities Sdn Bhd that had been mooted in late 2018 and approved by the majority of Apex Equity shareholders at two extraordinary general meetings in June and November 2019. Based on the polling results, it was believed that Siew Kim and her associates voted against the merger.

The proposed merger fell through when Mercury decided not to seek an 11th extension to the merger agreement in April 2021. It subsequently listed on the ACE Market as Mercury Securities Group Bhd in September 2023.

The suit also sought to nullify all share buybacks done by the company between 2005 and 2017.

While the proposed Apex Securities-Mercury merger is no longer an issue, the matter of the share buybacks is still pending a Federal Court decision. If the court decides against Apex Equity, the company will have to dispose of the shares it bought on the market within six months of the decision.

According to its 2022 annual report, as at Dec 31 that year, Apex Equity had 10.9 million treasury shares, or about 5% of the company.

Zakaria does not foresee this being an issue as the new board and management plans to dispose of the treasury shares to increase its cash holding.

“We want to make the assets work. One of them is the sale of the building in Kajang [to Era College]. The disposal of the treasury shares could potentially add another RM10 million to the coffers of the company which can be used to grow the business,” he says.

In reply to a question, Zakaria says he is open to working with all shareholders. “We are here to improve governance and expand the business. We are open to working with all shareholders,” he elaborates.

The founding shareholders of Apex Equity have died. The company is now controlled by a diverse group of shareholders with smaller stakes. The Lim faction that controls a substantial equity interest is not part of the new management. Whether they continue to be passive shareholders remains to be seen. 

 

Lagging behind its peers

Most non-bank-backed investment banks and stockbroking firms have seen their share prices rally over the past year, but not Apex Equity Holdings Bhd, which is bogged down in shareholding issues.

For example, the share price of Kenanga Investment Bank Bhd has risen 21.5% over the past year. M&A Equity Holdings Bhd’s share performance is even more impressive with a 78.5% gain while Mercury Securities Group Bhd, which debuted on the ACE Market in September last year at an initial public offering (IPO) price of 25 sen, has rallied 86%.

In terms of share price, Apex Equity is lagging behind its peers because its value has dropped by 12.3% over the past year. Its profitability, however, is comparable to that of the others.

Certainly, Apex Equity has the lowest valuation among the four brokerage stocks on Bursa Malaysia as it trades at a price-to-book value (P/B) of 0.66 times, Bloomberg data shows.

Kenanga Investment Bank is also trading below book value at 0.76 times. Mercury Securities’ P/B is 2.43 times while that of M&A Equity is 1.92 times.

Earnings-wise, these investment banks and stockbroking firms are still profitable, although their earnings have shrunk over the years from the pandemic-induced boom on the stock market spurred by a surge in retail investor participation (see table).

The proportion of retail investors surged to 38% of total trades in 2020, up from 25% in 2019. Retail investors continued to account for 38% of total trades in 2021 but the number dropped to 27% in 2022 and 28% in 2023, according to Bursa data.

In a recent interview with The Edge, Apex Equity group executive director Datuk Zakaria Arshad says competition in the stockbroking business is tough, a situation that is compounded by the entry of a new foreign online stockbroker.

According to him, Tencent-backed online trading platform Moomoo is set to commence operations locally this year. This follows an approval in principle that was received from the Securities Commission Malaysia (SC) in May 2023.

“Moomoo is quite strong in the market because it is China-backed and is an IT-driven company. It can go as low as zero brokerage fee. If you fight it on the brokerage fee, I think a conventional stockbroking firm will not stand a chance,” says Zakaria.

Local outfits Rakuten Trade and Malacca Securities do focus on retail investors willing to trade using the online platform. The strategy of both these brokerage firms to emphasise online trading seems to have paid off because they now command a large share of the retail market.

Launched in 2017, Rakuten Trade is an online trading platform operator and a 50:50 joint venture between Japan’s Rakuten Securities Inc and Kenanga Investment Bank.

Like for many other standalone brokers, retail clients are the mainstay of Apex Equity’s brokerage arm, Apex Securities Bhd (ASB).

Wooing new kind of clients

In response to the intense competition in the retail space, Zakaria says the group wants to focus on niche segments, wooing high-net-worth individuals and institutions to stay ahead. “Therefore, our focus is on branch expansion; we will open more branches in selected states and serve high-net-worth individuals. Also, with our current board, I believe we stand a chance to serve institutional clients.”

Apart from Zakaria, Datuk Farhash Wafa Salvador, the former political secretary to Prime Minister Datuk Seri Anwar Ibrahim, and Norzilah Mohammed, an ex-banker who did a stint at Destini Bhd, are executive directors on Apex Equity’s board.

To get institutional clients such as the Employees Provident Fund, Zakaria says the group plans to beef up its research team. “Once we improve our brokerage income, our profitability will improve significantly. At the moment, interest income features prominently.”

Apex Equity had a cash balance of RM196 million in December 2021 but this has dropped to RM66.5 million at the present time.

According to Zakaria, holding a high level of cash leads to opportunity cost, especially in terms of foregone margin and interest income that could be generated by the stockbroking and moneylending operations.

“Compare our advantage to that of stockbroking firms such as M&A Equity, Mercury Securities or even Malacca Securities — we have the largest margin financing business among us. So we have this advantage. Now we only need to focus on how to bring up our brokerage income,” he says.

Interest income from lending and margin facilities is a steady source of revenue for the group as opposed to brokerage income. This segment has been quite stable over the last few years, making RM12.8 million in FY2019 and FY2022.

Apex Equity’s brokerage income more than doubled from RM18.87 million in FY2019 to RM43.7 million in FY2020, fuelled by the influx of a chunk of retail investors during the pandemic.

Brokerage income dropped to RM35.5 million in FY2021 before declining to RM17.7 million in FY2022.

Apex Equity’s full-year earnings came in at RM6.4 million for the financial year ended Dec 31, 2022 (FY2022), which is significantly lower than the RM17.2 million earned in FY2020 and RM21.48 million in FY2021, given the spike in trading activity.

For the nine months ended Sept 30, 2023, Apex Equity posted a net profit of RM5.83 million on the back of an increase in revenue of 23% to RM32.49 million compared with RM26.41 million previously.

Zakaria also says the group plans to venture into corporate finance to complement its stockbroking business as a whole and add value to its existing business and at the same time increase the company’s profitability, given that IPO activity is in demand.

“This is because corporate finance can bring good profit to the company. You can see Mercury Securities and M&A Equity — their results are good largely contributed by IPO and corporate exercises,” he explains.

This year, Bursa Malaysia anticipates 42 new listings, up from 32 in 2023.

 

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