Wednesday 25 Dec 2024
By
main news image

SINGAPORE (Dec 7): Oversea-Chinese Banking Corp’s (OCBC) recent unveiling of its updated logo in Shanghai on Wednesday (Dec 6) aims to strengthen the One Bank approach under the leadership of group chief executive officer (CEO) Helen Wong. The rebranding signifies more than just enhancing brand equity or adopting a refreshed logo — it reflects a strategic reset communicated across OCBC’s key markets, including Hong Kong, Malaysia and Indonesia.

Wong is keenly focussed on leveraging trade, investment and wealth movements between Greater China and Southeast Asia, to generate substantial revenue, supporting her pledge to...(click on link for full story on theedgesingapore.com)

      Print
      Text Size
      Share