KUALA LUMPUR (Oct 30): Hartalega Holdings Bhd has launched its 360-degree virtual plant tour platform named Hartalega Next Generation Experience (NGX).

In a statement on Monday, the nitrile glove manufacturer highlighted the platform was created in collaboration with Accenture to orchestrate a unique and personalised experience for Hartalega’s audience and facilitate informative customer purchase journeys.

“Leveraging cutting-edge technology, Hartalega is bringing the manufacturing experience directly to stakeholders through a dynamic and immersive virtual plant tour.

“Enhancing accessibility and allowing us to strengthen engagement with customers the world over, the Hartalega NGX platform provides an in-depth look into our NGC facilities, showcasing the exceptional innovation, excellence and quality behind our products, as well as the values that drive our operations,” said Hartalega CEO Kuan Mun Leong.

Meanwhile, Accenture Malaysia managing director Azwan Baharuddin said: "Our collaboration with Hartalega combines technology and creativity to reimagine the customer experience and drive deeper, more personalised and connected engagement. This initiative propels Hartalega toward new growth horizons and amplifies the value that Hartalega's OEM partners can deliver to their stakeholders through diverse innovative solutions and ESG initiatives.”

According to the statement, the virtual plant tour platform utilises generative artificial intelligence to provide a personalised experience, and can be accessed via laptop, mobile and virtual reality headsets.

In addition, customers will be able to navigate a hyper-realistic experience of the NGC to gain an understanding of Hartalega’s proprietary production processes and technologies.

“Along with an audio tour guide, customers can also interact with informative touchpoints to explore the inner workings of Hartalega’s production lines and sustainable practices,” it said.

Shares in Hartalega closed three sen or 1.45% lower at RM2.04, giving it a market capitalisation of RM6.99 billion.