This article first appeared in City & Country, The Edge Malaysia Weekly on October 2, 2023 - October 8, 2023

Following the launch of Laelia I, the first phase of the Laelia 2-storey terraced homes collection, in July, S P Setia Bhd officially launched the second phase, called Laelia II, on Sept 16. All the non-bumiputera units were fully taken up, resulting in a take-up rate of 55%.

Laelia I has achieved a take-up rate of 58% and all the non-bumiputera units have been fully sold.

“Leading up to the launch of Laelia II, we received positive response from potential buyers and recorded interest in the project from more than 2,000 registrants,” S P Setia divisional general manager Razly Mohammad Rus tells City & Country in an email interview.

With the full take-up rates of non-bumiputera units in both Laelia I and Laelia II, Razly is optimistic that both phases will be sold out by year’s end.

The 7.16-acre Laelia II, with a gross development value (GDV) of RM72.7 million, offers 97 two-storey terraced homes — 48 are loft-style homes, and have built-ups ranging from 1,626 to 1,673 sq ft, three bedrooms and three bathrooms, and a starting price of RM629,000. The remaining 49 units are conventional terraced units that have built-ups ranging from 1,917 to 2,019 sq ft, four bedrooms and four bathrooms, and selling prices starting from RM798,000. Laelia II is slated for completion in September 2025.

Meanwhile, Laelia I will occupy 7.3 acres and have a total of 98 two-storey terraced homes — 44 are loft-style homes with built-ups ranging from 1,568 sq ft to 1,604 sq ft, and three bedrooms and three bathrooms; 54 are conventional 2-storey terraced homes with built-ups ranging from 1,865 sq ft to 1,960 sq ft. Laelia I, which is priced from RM600,000, is expected to be completed in August 2025.

Razly says Laelia features modern aesthetics such as a geometric façade and neutral tones as well as a flexible open-concept plan.

“Laelia’s adaptable open-plan layout allows for continuous space planning, giving residents the flexibility to modify and expand their living space with ease. This feature enhances the overall living experience, making Laelia a desirable choice for those looking for a personalised and comfortable home environment.”

“Laelia’s loft-style unit is an open-concept 2-storey terraced layout with an elevated second floor, similar to a mezzanine floor. The design incorporates higher ceilings to create a spacious and expansive feel to the living space,” he adds.

In addition, both Laelia I and Laelia II will include Setia i-Home sustainable and future-ready features such as a solar photovoltaic conduit and electric vehicle ports, a green switch for convenient control of electrical appliances, a smart lock for extra security and an innovative Box 366 food and parcel delivery dropbox.

Razly says the developer’s target market is first-time homebuyers, young families and residents of Klang. He adds that the loft-style offerings are an attractive option, especially among young buyers and couples in their 20s and 30s who want to own modular landed homes that are modern and spacious at a reasonable price.

“Young families who are upgrading from the neighbouring area of South Klang as well as first-time homebuyers were also captured by the budget-friendly price range of the 2-storey terraced units.”

Launched in 2006, Setia Bayuemas is a 545-acre freehold township accessible via the North-South Expressway (Elite) and Shah Alam Expressway (Kesas). It comprises affordable apartments, landed terraced homes, cluster homes, semi-detached homes and bungalows, and has an expected GDV of RM2.89 billion.

Currently, 180.6 acres, or 33%, of Setia Bayuemas is still undeveloped.

As such, Razly says, S P Setia will continue to roll out the remaining phases of Laelia as well as a greater product mix in the township.

Laelia in Setia Bayuemas is divided into four subphases: Laelia I, Laelia II, Laelia III and Laelia IV. The developer plans to launch the subsequent two phases of Laelia by 2024. Laelia III is expected to be launched in 4Q2023 (83 two-storey terraced homes) and Laelia IV (95 two-storey terraced homes), in 2024.

“Future launches in Setia Bayuemas will include new products to supplement the 2-storey terraced houses that are in high demand in the township, in line with Setia’s effort to establish a better township positioning.

“Other upcoming residential launches include Rumah Selangorku and semi-detached bungalows. In addition, we expect to launch a second lake park in Setia Bayuemas (the first lake park, named Setia Bayuemas Lake Park, was completed in June 2022) as well as shop offices [at a later date].”

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