KUALA LUMPUR (June 21): Sime Darby Property Bhd bridges the gap of homeownership among middle-income consumers with affordable housing in prime locations and affordable prices with its launch of 'Servis Apartmen Mampu Milik (SAMM)' homes at Serasi Residences in Putra Heights, Subang Jaya, Selangor.

Serasi Residences is a collection of freehold service apartments comprising 1,428 units. The 550 sq ft SAMM homes are sold at a controlled fixed price of RM250,000, set by Lembaga Perumahan dan Hartanah Selangor (LPHS).

The SAMM homes were unveiled on Wednesday at a first-of-its-kind open day event jointly organised with (LPHS) at the Putra Heights Sales Gallery, which saw over 500 attendees. The event offered an array of services that included comprehensive services for first-time homebuyers with document checking, eligibility verification, loan consulting and the signing of Sale and Purchase Agreements.

A balloting process was also set up for those who met the eligibility criteria, enabling them to promptly secure their new homes. The developer deemed that the collaboration with LPHS has proved to be beneficial as it facilitated the instant approvals of the SAMM units for 70 walk-in customers.

Meanwhile, a total of 188 SAMM units were also booked via Sime Darby Property’s in-house Online Booking System, marking the successful first digital mass balloting by the property developer. Additionally, 103 open market units from Tower 1 were also booked during the open day.

In a media statement issued by Sime Darby Property on Wednesday, its chief marketing officer Datuk Lai Shu Wei said the company believes that this initiative complements the rapid evolution of townships and the expanding public transportation systems in the Klang Valley.

“Sime Darby property is guided by purpose to be a value multiplier for people, businesses, economies and the planet, the company strives to deliver high-quality, secure and sustainable housing, while constantly seeking ways to streamline the homeownership experience for potential customers, from searching for their dream property to collecting their keys,” he noted.

Meanwhile, Lai also added that there will be more SAMM homes priced between RM250,000 and RM270,000 in Subang Jaya City Centre, USJ 7 and Putra Heights.