KUALA LUMPUR (June 1): UOB Malaysia announced that they have officially launched its Kuala Lumpur main branch at the bank’s new headquarters, UOB Plaza 1 KL, in a press release statement on Thursday (June 1).

“UOB KL main branch is our flagship branch and has been serving our customers’ banking needs for close to four decades. We are now proud to relocate it to our new headquarters and have redesigned the space to focus more on customer engagement and advisory.

Its contemporary new look represents our commitment to innovation and personalised service, blending in functionality, comfort, and technology,” said chief executive officer Ng Wei Wei.

The configuration of UOB’s KL main branch is part of UOB Malaysia’s branch transformation strategy to cater to the increasing consumer demand for personalised wealth advisory and to serving businesses. The strategy was implemented to support the transformation of its branches nationwide and the transformation of 14 more branches are expected to be completed by the end of the year.

UOB aims to redesign all its branches within the next five years.

Previously, on May 25, UOB Malaysia launched the upgraded mobile app UPB TMRW (previously UOB Mighty in 2017) as part of the group’s commitment to provide customers with a simpler, smarter, and personalised banking experience.

Aligning with the group’s digitalisation commitment, Ng added that “[in] the digital era where banking is just a few clicks away, there are services that can only be fulfilled with the warmth of human touch. Hence, we will continue to drive our omni-channel approach, to serve our customers the way they want it, be it through our branches or digitally.

"Our branches will progressively evolve into multi-functional spaces curated to cultivate deeper, long-lasting relationships with our customers. We will also continue to invest in our digital touchpoints to give our customers the on-the-go convenience.”