KUALA LUMPUR (May 25): Samsung Malaysia Electronics has introduced the latest NEO QLED TV and BESPOKE Top Mount Freezer Refrigerator.

Samsung Malaysia Electronics president Danny Kim said that the new range of NEO QLED TVs and BESPOKE Refrigerators were designed to elevate customer’s home experience in unique ways.

“The Samsung TVs continue to set a new benchmark for high-end screens by incorporating a wide array of technological advancements designed to deliver superior picture quality, sound performance and user-friendliness whilst the BESPOKE Refrigerator has become a significant trend for personalization as people recognize the importance of creating spaces that reflect their individuality,” he said in a statement.

Kim noted that the new products reflect the company’s commitment to innovation, consumer-centric designs and enhanced user experiences.

He added that Samsung held a global market leadership with excellence as the Global No 1 in TV category for 17 consecutive years, and the Global No 1 in the Soundbar category for nine consecutive years.

“Samsung strives to bring new meaning into the lives of our consumers, whether it be through the latest and greatest display technologies or re-imagined home appliances.”

The NEO QLED 8K TV is powered by Neural Quantum Processor 8K that leverages artificial intelligence (AI) and machine learning technologies.

Other features include Auto HDR Remastering, Real Depth Enhancer Pro and Perceptional Colour Mapping.

Its audio uses Dolby Atmos and Adaptive Sound Pro with remastering and intelligent sound processing.

For gaming experiences, the NEO QLED 8K TV can sync up using Gaming Hub which brings all things gaming into one place.

It includes premium performance streaming, accessory compatibility and graphics’ AI Upscaling while Motion Xcelerator Turbo Pro and FreeSync Premium Pro will enhance gaming experience in 4K resolutions and 144Hz3 responsiveness.

Meanwhile, the BESPOKE Top Mount Freezer Refrigerator has a capacity range from 404 litre to 476 litre and comes with a 20-year warranty on its compressor.

Its features include a customised cooling performance while balancing with eco-friendliness. The Optimal Fresh+ compartment on the top of the fridge offers pre-set temperature modes to keep foods fresh and longer.

Additionally, the SmartThings AI Energy Mode allows users to monitor, proactively save energy and make informed choices on energy usage.