KUALA LUMPUR (April 3): Bonia Corp Bhd has redesignated Datuk Seri Chiang Fong Seng, son of its founder and group executive chairman Chiang Sang Sem, as group chief executive officer, effective April 1, 2023.

Fong Seng, better known as Daniel Chiang, was previously the executive director of the company. The 37-year-old was appointed to the board in Jan 2014 and has held the position of group executive director since then.

Before that, Daniel joined Bonia in 2008 as a personal assistant to Sang Sem.

Daniel holds 6.15 million shares or a 3.06% stake in the company.  

Separately, Daniel’s younger brother Chiang Fong Xiang was appointed as alternate director, also effective April 1.

Fong Xiang, 34, is currently responsible for research and development, product sourcing, planning and implementation of marketing strategy, product distribution for ladies' leatherwear in department stores and boutiques.

Meanwhile, Bonia announced the resignation of director Datuk Seri Chiang Fong Yee and alternate directors Chiang Fong Chyen and Chiang May Ling. May Ling was invited to join the board of Bonia as the alternate director of Sang Sem in 2018.

Fong Yee and Fong Chyen stepped down due to work commitments, while May Ling’s resignation is due to a change in her job responsibilities. All three are siblings.

Bonia appointed May Ling as executive director.

At noon break, shares in Bonia were traded one sen or 0.42% higher at RM2.41, leaving the group with a market capitalisation of RM486 million.