There are a number of considerations involved when it comes to choosing a MICE (meetings, incentives, conferences, and exhibitions) destination. For one, it has to be accessible and offer ample luxurious accommodations. A MICE destination also has to be goal-oriented with the required facilities, infrastructure and services that are focused on fulfilling the objectives of the company and its guests.

Above all else, it also has to have properly trained personnel and curated programmes that are adaptable to guests’ needs and preferences. As an added bonus point, having the ideal weather and setting will also go a long way towards contributing towards the overall experience. For those seeking a MICE destination for their next company outing, they don’t have to look past Resorts World Genting.

The idyllic resort destination nestled in Genting Highlands has consistently been a top pick for travellers and visitors. Many are drawn to its picturesque setting surrounded by natural tranquillity, cool weather, world-class hospitality and diverse entertainment facilities.

The past three years saw the resort destination undergo extensive refurbishment and enhancement, which solidified its position as the ultimate getaway in the region. It currently boasts over 10,000 hotel rooms spread across Crockfords, Genting Grand, Highlands Hotel, Genting SkyWorlds Hotel, First World Hotel and Resorts World Awana.

It also offers 150,000 sq m of event space, the Genting SkyWorlds Theme Park and a plethora of international retail stores and dining options ranging from fine dining to fast food, local cuisine and more.

One important appeal of Resorts World Genting lies in its location. The resort destination is nestled 6,000 ft above sea level and surrounded by lush and pristine rainforest. It is also well-connected by road, being just 45-minutes from Kuala Lumpur and 90 minutes from the Kuala Lumpur International Airport.

Its extensive leisure and entertainment offerings are also world renowned. The Skytropolis Indoor Theme Park and Genting SkyWorlds Theme Park boast thrilling rides and attractions. Guests can also indulge in a round of golf at the 18-hole Awana Golf Course or indulge in world-class shopping at Genting Highlands Premium Outlets (GHPO).

Adding to this appealing setting is the resort’s new MICE packages that offer unprecedented levels of customisable offerings to ensure the comfort and convenience of all its MICE guests.

Serviced by a full-time in-house entertainment and event team, the resort provides a one-stop solution for all MICE needs. This includes the entertainment, audio-visual technical needs and support, customised event décor and menus as well as event planning. It is fully equipped to handle an intimate basic event for 20 pax or a sophisticated 10,000 pax event complete with live feed at Genting International Convention Centre (GICC) and Arena of Stars (AOS).

“With the world now entering the endemic phase and social gatherings becoming the norm once again, the global MICE industry is forecast to reach over US$1,337 billion (RM6,340 billion) by 2028, according to Allied Market Research. We are in a prime position to capitalise on this lucrative industry and spearhead Malaysia’s appeal as a prominent MICE destination in the region,” says Resorts World Genting Senior Vice President of Sales and Marketing Spencer Lee.

“To ensure its guests come away with a truly unique and unforgettable experience, the resort works hand in hand with clients and other organisations to create bespoke events and experiences. Whether it is a private concert featuring an artist from the Asia-Pacific region or an immersive gastronomical experience prepared by talented chefs, the team at the resort will do their best to make it happen,” Lee adds.

Guests can also take advantage of one-of-a-kind activities like mystic meditation or dinner under the stars. Additionally, the resort can also arrange pre-event and after-party options for groups, with activities ranging from shopping at the Genting Highlands Premium Outlets, a day at the Genting SkyWorlds Theme Park or a night out clubbing at ZOUK Genting. Whether it’s an annual gathering for a large company, a gala dinner or an intimate top management retreat, the resort provides the ideal setting for an organisation’s MICE needs.