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Korea’s promising showcase of history, culture and trends to attract corporate and incentive travellers

Mixing business with pleasure in Korea is now a breeze for corporate incentive travel planners and business travellers, thanks to customised packages that fully epitomise the best of Korea.

The country’s wondrous blend of culture and customs, special attractions and festivals, industrial site visits and sporting activities promise extraordinary experiences for corporate and incentive visitors. Coupled with luxurious accommodation options and the latest lifestyle trends, Korea will capture your imagination.

Hanbok Show in K-beauty
Immerse in the beauty of Korea’s traditional garment at the Korea Traditional Hanbok Show. Experience wearing the hanbok as a model. Explore the world of K-beauty with our professional beauty consultants and enjoy the pleasure of a head-to-toe transformation.

Team Building
Should team building top the corporate and incentive agenda, customised programmes incorporating traditional games, field day, survival games and team missions can be held in Gyeonggi-do, Seoul and Jeju-do.

Special Activities and Attractions
For adventure buffs, activities and attractions to pump up the adrenaline include zipline in Gangwon-do, yachting in Jeju-do, Busan and Gyeonggi-do, and submarine dives in Jeju-do.

Culture enthusiasts will enjoy the K-pop Hologram Concert in Seoul or the exploration of the Cheongdo Wine Tunnel in Gyeongsangbuk-do. Wine connoisseurs may board the Wine Train, participate in the grape harvest or sit back for a foot massage with wine in Chungcheongbuk-do.

Sports
There’s no shortage of activities for sport fans either. Go rafting in Gangwon-do, cycling in Hangang or swing over to Jeju-do and Gangwon-do for golf tours. Horse-riding is a runaway favourite in Jeju-do, Gyeonggi-do and Seoul but equestrian lovers can also canter along the beach of Anmyeondo, which is located in Chungcheongnam-do, Gyeongsangbuk-do and Jeollabuk-do.

Prefer water sports? Andongho in Gyeongsangbuk-do, and Chungjuho in Chungcheongbuk-do are the popular spots to dive into while paragliding is possible at Airage Gyeonggi-do and the Korea Para School in Gyeonggi, Yeongwol in Gangwon-do, Danyang in Chuncheongbuk-do and Gimhae in Gyeongsangnam-do.

Industrial and Cultural Site Visits
Educational industrial and cultural site visits are becoming more popular with incentive travel participants. They like gaining insights into Korean culture through visits to Namsangol Hanok Village where they can have the hanbok experience, and Kooksoondang for the famous Korean traditional liquor — the makgeolli — which they can learn to make from scratch as well as get the drinking experience. If you are interested in Korean cosmetics, then head for the Charmzone factory in Wonju for a tour and skincare service.

Interested in the culture of tea? Visit Teattera in Jaecheon for a herbal tea and aromatherapy experience. If you are in Jeju-do, O’Sulloc Museum would be a perfect place to visit with the vast green tea field and clean air to feast your eyes and soul on while learning more about the history of tea and make-up experience at the innisfreeHouse, which is located next to the museum.

Choice Accommodation
Besides conventional hotel stays, one-of-a-kind experiences await those who yearn for accommodation with a difference. Restorative and peaceful temple stays (Gangwon-do, Busan, Daegu, Seoul, Incheon, Jeolla-do, Gyeongsang-do and Jeju-do) are ideal for de-stressing while hanok stays offer a glimpse of ancient Korean culture and customs. Whether you wish to rough it out or want to be surrounded by the usual creature comforts, both camping and glamping are on the rise in Korea.

Incentive travel planners and companies can contact Korea Tourism Organization (KTO) in Kuala Lumpur for more information or assistance. They can also request detailed presentations and discussions on how make their programmes in Korea more memorable. Contact KTO at 03 2143 9000 or email: [email protected]. More information about this campaign will be available soon on KTO’s website: www.visitkorea.com.my