EVOLVING from an import company selling leather bags for travel and daily use to its current position as a travel lifestyle brand offering more than 325 design and utility patents in goods ranging from accessories to women’s bags and travel bags, Tumi has, undoubtedly, come a long way since its i...

Packing on with pride

NEARING the end of 2013, YouTube went abuzz with yet another viral sensation — a video that garnered 17 million views in just three days. As of today, views for Volvo’s “Epic Split” Live Test ad video featuring Belgian action star Jean Claude Van Damme has hit over 77 million views on YouTube — a...

The science of going viral

Enter the Titan

FIFTEEN-YEAR-OLD agency Creative Republic Sdn Bhd lives and breathes its “Citizens of Thought” tagline. What better way to do this than to have leaders who uphold the meaning and values of creativity within the advertising and marketing industry.

Fresh from winning the Auto Bavaria Mala...

Honouring the essence of creativity

Mum knows best

Energizer together with Hamleys Malaysia — a renowned toy brand from the United Kingdom — brought some Christmas cheer to underprivileged children from Kiwanis Malaysia. Through Energizer’s “Power of Giving” campaign, the two companies pledged to give over RM20,000 in educational and fun battery-...

Energizer powers up the holiday season

WHAT HAPPENS when an established chocolate brand joins forces with a top biscuit manufacturer? It marks an iconic culinary union with six new...

A baked mixture of love

Agency accolades

IT’S often easier to spot someone glued to his or her smartphone trawling the social media websites than coming upon people engaging in conversation.

For what seems like ages now, we have bid goodbye to SMS and said hello to Facebook, WhatsApp, WeChat and Line. People are relying m...

Trends in networking

HAVING developed and maintained its brand for quality and experience in the Asian region successfully over the past three y...

A Californian experience beckons

CONSUMER spending during America’s Thanksgiving weekend dropped compared with last year, but the decline can be attributed to an improving economy and changing shopping habits, a survey found on Sunday.

Typically Black Friday is often considered to be the United States’ top shopping “ho...

Growth in online shopping

IT is all about the fans — firstly, as a means of thanking them for their support and secondly, to reward them for their loyalty to the club. Such is the gratitude of the Liverpool Football Club (LFC) that it decided to open its first official retail store outside the United Kingdom (UK) in Kuala...

Kop in town

LEE CHING WEI was your typical high-flying Malaysian graduate working in Melbourne. Holding an enviable position as a financial adviser and investment consultant in an investment bank there, Lee spent eight years in Australia, lavishing in the laidback lifestyle.

In early 2012 however, ...

Understanding iMoney

The KFC Bombay Fiery Crunch two-piece c...

Retail-marketing

‌
‌

Retail-marketing

‌‌

‌
‌