As one of the leading technology companies in the world, OnePlus has rapidly earned itself a reputation for bringing innovative, high-quality consumer tech products to consumers worldwide. Over the years, OnePlus has solidified its position as a formidable contender in the tech industry thanks to an impressive range of high-performing smartphones across different price segments.

The appeal of OnePlus lies in its ability to produce beautifully designed products with premium build quality and the best technology at competitive prices. In recent times, the brand has expanded its offerings to wearables, audio devices and more.

It's an upward trajectory that OnePlus is intent on maintaining and its two recent offerings to the market are proof of that. As seen during their recent respective launches in the Malaysian market, both the OnePlus 11 5G and OnePlus Buds Pro 2 serve as flagship devices that take the smartphone and personal audio experience to new heights.

"The launch of the OnePlus 11 and OnePlus Buds Pro 2 in the market solidifies the brand's intent to meet consumer needs by creating high-quality devices with a burdenless product philosophy," explains Emily Dai, head of OnePlus Asia-Pacific.

Adding that the region remains a highly dynamic market with an insatiable appetite for high-quality and premium products, Dai says, "Our product strategy is based upon extensive market research and the message from our users was that they wanted quality premium devices with extensive capabilities."

OnePlus' latest flagship products certainly fulfil this criteria as they are equipped with purposeful designs, industry-leading technology and advanced interconnectivity with the brand's ecosystem. Both products are not only designed to deliver a positive impact on consumers' lives but also reinforce OnePlus' position as a pioneer in digital devices and technology.

As the brand's latest flagship smartphone, the OnePlus 11 5G boasts the fastest performance in the OnePlus range to date. Featuring an elegant modern look, the OnePlus 11 5G is designed to deliver a speedy and smooth experience with effortless imaging.

A well-rounded flagship device, the OnePlus 11 5G is powered by the latest Snapdragon® 8 Gen 2 Mobile Platform with up to 16GB RAM and 256GB ROM for greater processing power and efficiency. It also boasts features such as 100W SUPERVOOC fast-charging function and third-generation Hasselblad camera for mobile.

For the OnePlus Buds Pro 2, the brand focused on elevating the sound quality to create its best-ever immersive experience. The second-generation flagship earbuds elevate the listening experience with features such as spatial audio and MelodyBoost dual drivers, which were co-developed with Danish speaker specialists, Dynaudio. The OnePlus Buds Pro 2 not only takes audio quality to new heights with cinema-worthy sound but also has the added benefit of intuitive features as well as a stylish premium design.

The launch of these two flagship products is part of OnePlus' stated mission of delivering meaningful, high-quality products to consumers all over the region. "OnePlus was founded on the idea of coming together to challenge the entire tech industry, embodying the 'Never Settle' mantra," says Dai. "This has been the mission of OnePlus APAC since we started this journey. With the latest flagship's extensive capabilities and high qualities, we have once again demonstrated our intent to consistently deliver premium devices and software that provide the best user experience possible."

A large part of OnePlus' success in the region lies in the bond it has forged with its community. By maintaining constant engagement with its consumer base, the brand consistently evaluates its portfolio, ensuring it can continue providing user-centric technologies and products the market desires.

This, in effect, serves as a catalyst for OnePlus to constantly push itself to create products and technologies that meet not just the needs of today but also those of the future. Already, in the past two to three years, OnePlus has levelled up by releasing a number of flagship devices, just like its latest offerings, the OnePlus 11 5G and OnePlus Buds Pro 2. And it's a foundation that OnePlus will continue to build upon for the immediate future.

According to Dai, OnePlus has already set a direction for both its regional and global product strategy over the next several years. "We plan to build a OnePlus ecosystem of smart devices with leading 5G capabilities," she shares. "With nearly a decade of industry experience, we will evolve our superior connectivity experiences."

While scaling up in the Asia-Pacific region, OnePlus is also focusing on its portfolio and upgrading its software to enhance the cross-device experience within its ecosystem. The brand has already taken significant steps towards this by upgrading its OS update policy for select devices this year. The OnePlus 11 5G will offer four major OS updates and five years of security updates for the customer's peace of mind.

"OnePlus 11 5G is the first product to support four years of Android updates and five years of security updates," adds Dai. "OnePlus will make the future even faster with a continuous dedication to innovation and technology." Beyond that, OnePlus has also put forth substantial investments to expand its presence and offerings through an upcoming regional hub in Malaysia.

As the epicentre of OnePlus' regional expansion, the Kuala Lumpur APAC office will be in a centralised position to manage and support OnePlus' business in the region. Dai elaborates that the new Malaysian regional hub will mark the beginning of OnePlus' chapter in Asia-Pacific, allowing the brand to service and reach out to customers in the region smoothly and efficiently.

"With the strategic attention and supports from HQ, and based on local portfolio strategy, we will keep providing the latest technologies and products to consumers in the APAC region," she adds.  "Long-term investment, such as regional smartphone ambassador and partnerships, as well as expanding our retail presence and customer service centres, are areas we will focus on to ensure that OnePlus continues in our mission to bring cutting-edge innovation and  new technologies to our consumers.

The OnePlus 11 5G & OnePlus Buds Pro 2 are now available in Malaysia.

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