As Formula One fever builds across the region, TUDOR brings its relationship with Visa Cash App Racing Bulls off the circuit and into Kuala Lumpur, with a limited-production chronograph and a motorsport takeover at The Exchange TRX
Formula One is at its best when the car is dancing slightly beyond what looks sensible. Brake impossibly late. Clip the apex. Get on the power early enough to make the rear tyres protest but not enough to lose them. Do it again a few seconds later while managing the battery, just as another car fills the rearview mirrors as its driver goes on the hunt and a pit wall calculates possibilities in real time.
Many Formula One fans would agree that the midfield is where the action's often at. Here, positions are fought for rather than assumed, and a few tenths extracted by a driver, an engineer or a perfectly judged strategy call can transform a weekend. It is racing stripped of certainty: speed matters but so do nerve, ingenuity and the ability to exploit an opportunity before it disappears, along with a healthy dose of luck.
That makes Visa Cash App Racing Bulls (VCARB) all the more delightful to watch. The outfit TUDOR partnered with on its return to the Formula One grid in 2024 is not content to circulate decorously behind the established powers. With Liam Lawson and rookie Arvid Lindblad in the cars for 2026, VCARB is part of the intensely competitive midfield battle where some of the season’s most heated fights have been hard won, with the two young drivers proving how they earned their place in this elite line-up.
TUDOR could hardly ask for a more appropriate laboratory for its Born To Dare philosophy, placing its faith in up-and-coming talents hungry to be among their generation's greats.
The relationship also has more substance than just a watch-logo-on-racing-suit arrangement. TUDOR’s involvement in motorsport reaches back to the late 1960s, when the TUDOR Watches Racing Team competed with a Porsche 906 in Japan. In 1970 came the brand’s first chronograph, the Oysterdate, a watch conspicuously more exuberant than the sober sports watches of its era, with bright colours, pentagonal hour markers and a 45-minute counter.
More than half a century later, racing has found its way back onto the wrist of the TUDOR collector.
The TUDOR Black Bay Chrono “Carbon 26”, launched earlier this year for the 2026 season, takes its cues from VCARB’s new 03 car. Thankfully, it does not just shrink its racing livery onto a dial.
Instead, the references reveal themselves to those who know what they are looking at. Its domed “racing white” dial is punctuated by yellow details lifted from the VCARB 03’s engine cowling. Carbon fibre appears across the 42mm case, fixed tachymeter bezel, contrasting sub-counters, date surround and strap end-links. Turn it over and the titanium caseback carries its individual number: only 2,026 pieces will be made.
Lawson and Lindblad both don the watch, which gives collectors another rather satisfying piece of paddock provenance. The yellow and limited edition numbers are not an abstract nod to “racing”; the timepiece belongs specifically to this car, this team and this season.
Carbon fibre is not just a decorative shorthand for motorsport here either. Formula One’s obsession with the material is ruthlessly functional: remove weight without sacrificing strength so cars can leap and charge as they should. On the Carbon 26, the same material makes the connection without resorting to racing stripes and chequered flags.
Within the case, the Manufacture Chronograph Calibre MT5813 sports a column wheel and vertical clutch, 70 hours of power reserve and a silicon balance spring. It is COSC-certified, although TUDOR imposes a tighter standard on the fully assembled watch of between -2 and +4 seconds per day.
The chronograph also preserves some family history. TUDOR’s angular Snowflake hands first appeared in 1969 while the Black Bay line carries the brand’s diving-watch DNA. The Carbon 26 remains waterproof to 200m despite being conceived in the orbit of machines considerably happier on asphalt.
It is this collision of disciplines that makes the watch more intriguing than most Formula One memorabilia. A tachymeter can calculate speed, a chronograph can record elapsed time and carbon can save weight but nobody needs a mechanical watch to tell them how fast a Formula One car is travelling. The appeal lies in taking the materials, engineering logic and visual codes of racing and making something tactile and precise from them.
For those who prefer their motorsport references quieter still, the TUDOR Black Bay Chrono makes the same mechanical argument in 41mm stainless steel. Its MT5813 movement is paired with either a black dial with silver counters or an opaline dial with black counters, with a choice of three-link or five-link steel bracelet. Both bracelet options feature TUDOR’s T-fit system for rapid adjustment.
Malaysians will have a chance to examine this timepiece themselves and the timing could not be better. Just days after the Formula 1 Gulf Air Bahrain Grand Prix in Malaysia takes place at Sepang International Circuit from Oct 2 to 4, TUDOR and Swiss Watch will bring the TUDOR X VCARB Pop-up to the Central Exchange Main Space at The Exchange TRX from Oct 7 to 18.
The pop-up takes its cues from the partnership; the space will be dressed in VCARB’s signature blue, white and red, with race-inspired details and dynamic visual displays bringing some of the team’s trackside identity into the heart of Kuala Lumpur.
There is also an opportunity to discover just how much easier Formula One looks from the sofa. TUDOR Racing Simulators put visitors in the driver’s seat for a taste of the speed, reflexes and concentration demanded on the track. Meanwhile, the TUDOR Arcade Machines take a more nostalgic route, returning to the classic racing games through which more than a few enthusiasts first discovered the pleasure of chasing a faster lap.
Those inclined to spectate can explore dedicated VCARB photo spots and settle into lifestyle lounge areas designed as places to pause between activities. A curated selection of TUDOR watches will also be on display, including models from the Black Bay Chrono collection and the Black Bay Chrono “Carbon 26” itself.
Finally, daily redemptions and exclusive giveaways offer visitors the chance to leave with TUDOR merchandise — a small piece of the racing world to take with them when the chequered flag, virtual or otherwise, has fallen.
The better luxury collaborations do more than place two recognisable names beside one another. They give insiders another layer to decode: why this partner, why this material, why this colour and why now.
With TUDOR and VCARB, the answer is found in that frantic strip of asphalt between one braking point and the next. Formula One rewards those who can extract every iota of performance a car can deliver when the stakes are high and the competition is literally at their heels. As Lawson and Lindblad give far more experienced drivers a run for their money, VCARB is making sure nobody ahead gets too comfortable.
TUDOR 's Black Bay Chrono “Carbon 26” bottles that attitude in carbon fibre and racing white, with flashes of yellow for those who know exactly where it comes from. The 2026 season has been nothing short of surprising and this is one tribute you definitely want to get your hands on.