KUALA LUMPUR, (Sept 11) - GoldNow today announced the introduction of its new Gold Gifting and Gold Savings features, further strengthening its position as Malaysia's premier gold accumulation platform. GoldNow was launched by Tomei Group to enable Malaysians to accumulate gold conveniently through a secure and accessible mobile platform, with accumulations starting from as little as 0.1g of gold and an auto-debit feature that allows users to automate regular gold purchases.

The latest enhancements are designed to help users accumulate and use their gold with greater purpose, whether for important goals such as performing Umrah, funding their children's education, saving for a wedding, planning future travels, or purchasing a new home, as well as for meaningful gifting occasions.

Through the platform's Gold Savings feature, users can now set up unlimited savings pots for different purposes to accumulate gold consistently with small, manageable contributions; helping them build a disciplined savings habit to achieve their planned aspirations effortlessly.

In addition, GoldNow introduces its Gold Gifting capability, enabling both individuals and businesses to send gold directly through the app from as little as 0.001g. This offers companies a modern, lasting alternative to traditional corporate hampers and rewards, while giving users a meaningful way to celebrate occasions with friends and family.

"At GoldNow, we believe gold should be accessible, meaningful and relevant to everyday life," said Datuk Ng Yih Pyng, Group Managing Director of Tomei Consolidated Berhad.

As rising living costs and inflation continue to shape household financial priorities, more Malaysians are seeking practical ways to build long-term financial resilience. The need has become increasingly apparent, with a Khazanah Research Institute (KRI) report revealing that more than 90 per cent of EPF members under the age of 30 do not have sufficient retirement savings on track to meet basic retirement needs, highlighting the importance of cultivating disciplined saving habits from an early age.

In response, GoldNow introduced its Gold Savings feature, designed to help users accumulate gold consistently through structured and goal-based saving journeys.

Key features include:

"We introduced the Gold Savings feature because we believe successful gold accumulation is built on two key principles: consistency and discipline," said Chia Geh Yang, Chief Executive Officer of Tomei Digital. "Rather than attempting to predict market movements, we encourage users to accumulate regularly over time. By contributing consistently, users can average their accumulation cost across different market conditions while developing a sustainable wealth-building habit that supports their long-term goals."

Gold Gifting aims to make gold ownership more accessible while encouraging a culture of sharing and long-term financial mindfulness, allowing users to introduce family and friends to the value of gold accumulation. Building on their own savings journey, users can now gift gold instantly through the platform, creating a meaningful way to celebrate life's important milestones. Whether for birthdays, weddings, newborn celebrations, graduations, festive seasons or personal achievements, Gold Gifting offers Malaysians a unique and lasting gift that carries both sentimental and financial value.

The launch of Gold Gifting also marks the beginning of GoldNow's corporate engagement initiatives, providing organizations with a seamless way to send, receive and manage meaningful gold gifts digitally. By leveraging the trust and legacy of Tomei Group, businesses can confidently offer a gift that is easy to distribute, easy for recipients to redeem, and carries lasting value.

GoldNow enables organizations to recognise achievements, celebrate milestones, reward loyalty, and strengthen relationships with employees, customers, distributors, partners and other stakeholders through a gifting experience that is both convenient and memorable. Backed by Tomei Group's longstanding heritage and reputation in Malaysia's gold industry, recipients can be assured that their gold is supported by a trusted and established brand.

"Gold gifting creates exciting possibilities for consumers and also for businesses," said Chia Geh Yang. "Organizations are constantly looking for more meaningful ways to engage distributors, partners, employees and customers. With GoldNow, they can leverage the trust and legacy of Tomei while offering a gift that combines convenience, accessibility, and lasting value."

As part of its future roadmap, GoldNow aims to create a more holistic ecosystem that supports users throughout their life journeys. Beyond helping users accumulate gold, the platform plans to connect users with strategic partners such as wedding or pilgrimage service providers to help fulfil their goals.

GoldNow is Malaysia's premier gold accumulation platform, developed by Tomei Group to make gold ownership accessible, simple and relevant for modern consumers. Backed by Tomei Group's decades of expertise in the gold industry, GoldNow enables users to buy, accumulate, save, gift and redeem gold through a seamless mobile experience, helping Malaysians turn their goals into reality with confidence and peace of mind.