Embrace your main character moment as you arrive at the Moroccan-inspired entrance of Casablanca 3 and be transported to the land of dreamy, luxuriously designed homes.

Inspired by the Oscar-winning film Casablanca, S P Setia Bhd — through its subsidiary I&P Alam Impian Sdn Bhd — will launch the third phase of cluster homes, named Casablanca 3, in its 1,235-acre Setia AlamImpian township in Shah Alam, Selangor, this month. The first and second phases were launched in September 2021 and 2022 respectively.

According to S P Setia executive vice-president Datuk Zaini Yusoff, the township was recently rebranded and has gone through a transformation. Embracing the concept of arts-inspired living, Setia AlamImpian is now divided into seven arts precincts, namely Digital Arts, Cinematic Arts, Musical Arts, Fine Arts, Performing Arts, Industrial Arts and Minimalist Arts.

Nestled within the township’s Cinematic Arts precinct, the 1943 film-inspired Casablanca 3 features individual-titled double-storey semi-detached and cluster homes that exude comfort while staying connected to the natural surroundings of the township.

Spread across an 8.1-acre freehold tract adjacent to the previous phases, Casablanca 3 will offer 60 cluster homes and 12 semidees, with built-ups starting from 2,341 sq ft and 3,048 sq ft respectively.

Cluster homes and semidees, with land sizes of up to 4,060 sq ft, will offer 4 + 1 and 4 + 2 bedrooms respectively. With a gross development value of RM110.07 million, the units in Casablanca 3 are priced from RM1.61 million to RM2.08 million.

Designed to provide plenty of natural lighting and ventilation, plus paying homage to the development’s name, “[the homes in Casablanca 3 will have] geometric patterned vent blocks used as a form of screening, resulting in the natural play of light and shadow, as well as the use of raw and warm materiality in the use of brick at the front façade, combined with the expressive design of the roof form”, says Zaini.

“[For this phase] we also introduced a courtyard space [that can be accessed through the sliding door at the dining area] to invite more light and natural ventilation into the spaces as well as be an extension of social space for family, relatives and friends.”

Casablanca 3 will be different from its predecessors as the current phase will offer more enhanced features in terms of design and functionality. The semidees will have a rumpus room that can be converted into an additional bedroom, study or playroom, internal natural lighting via skylights that will be incorporated into the stairwell and a spacious master bedroom balcony. The cluster homes, on the other hand, will come with a central family space on the first floor with a sizeable balcony overlooking the courtyard on the ground floor.

For both unit types, the living space will be surrounded by a central courtyard that can be used as a garden or green space. There will also be a lanai, which provides direct access to the courtyard. To ease the process of storing and collecting online purchases, each unit in Casablanca 3 will have a dedicated parcel and food delivery compartment.

While facilities in the Cinematic Arts precinct are shared by its residents, Casablanca 3 is surrounded by an exclusive 2km walkway and jogging track and features that only the residents of this precinct will be able to enjoy.

As the homes are built to cater for families of all sizes, the developer is targeting first-time homebuyers, upgraders and investors, says Zaini.

“For Casablanca 3, just like its predecessors, the target market [we’re aiming for] are people who want to upgrade to bigger homes that come with extra space. With the launch of Casablanca 3, [buyers] will have a choice of either cluster or semidee homes, whichever that meets their needs and budget,” he adds.

The demand for bigger space has become more apparent after the Covid-19 pandemic, says Zaini. “Because of the pandemic that hit us the last couple of years, we were forced to stay home. Then, people began to realise that their current homes were not big enough and were incapable of providing additional rooms that could be used as spaces for working from home, online learning for their children and private indoor areas for exercising or relaxation.”

Casablanca 3 was designed to solve all those problems. Zaini points out that the function of homes is no longer a space to live in but rather a place to work, play and relax.

“The concept and function of a home have transcended beyond the four walls. Buyers nowadays are looking to use the spaces in their homes as personal offices, libraries and playrooms as well as workout and relaxation areas. This is why cluster or semidee homes will be in demand, as they provide ample indoor and outdoor spaces to cater for the growing needs of the current market.”

Besides the unique features in the Cinematic Arts precinct, the larger Setia AlamImpian township also provides a wide range of amenities that serve its community. Existing conveniences include the Masjid Alam Impian, Maahad Integrasi Tahfiz Sains dan Teknologi Klang, Balai Polis Alam Impian, Shell petrol station as well as various F&B outlets such as Starbucks, Coffee Bean & Tea Leaf and Secret Recipe, pharmacies like Watsons, as well as retail stores and supermarkets at Impian Prisma’s shopoffices.

Of the 1,235 acres, about 598 acres of the township have been developed.

According to Zaini, the township has over 3,000 completed residential properties and is home to an estimated population of more than 12,000. He estimates that the township will grow to a population of more than 80,000 when it is fully completed by 2036, with a total of 20,226 residential units.

In the next few months, the township will witness the completion of some new developments, including the LakePoint Gallerie, which will be the new welcome centre for Setia AlamImpian that is targeted to open by mid-July.

The 31-acre LakePoint Park, which has been undergoing upgrading and enhancement works, will be ready in July. Showcasing the township’s artsy concept, the park will feature a one-of-a-kind musical fountain.

Also welcoming visitors from July onwards is the LakePoint Central retail centre, which will house UrbanMarketPlace as its anchor tenant in December. The LakePoint Club, which serves as a clubhouse for the township’s residents, will officially open its doors in August.

To ease the burden of working parents in Setia AlamImpian, the all-new Eaton International School will accept students from September onwards.

Setia AlamImpian’s strategic location appeals to many property seekers. The township is located just 8km from the Shah Alam city centre and is near mature townships such as Kota Kemuning, Subang Jaya and Klang. It also enjoys convenient access to various highways, including the Kemuning-Shah Alam Highway (LKSA), Shah Alam Expressway (Kesas), Federal Highway and the upcoming West Coast Expressway (WCE).